The bank for a changing world

4,000 students worldwide play “Ace Manager”, the first professional online adventure game by BNP Paribas

  • 04.02.2009
4,000 students from 106 countries in the five continents are playing Ace Manager, the first online professional adventure game based on real facts, by
BNP Paribas.

Starting today, and for a period of six weeks, 1000 teams, each comprising four students, will play in the virtual world of “Universe-City” and test their aptitude to perform the bank's various business lines by accomplishing three missions connected to the tennis economy. For Retail Banking, students will have to help the “Universe-City” Tennis Federation develop its tennis tournament. For Asset Management & Services, they will have to manage the financial assets of a tennis champion. And for Corporate and Investment Banking, the students will have to help a tennis racquet manufacturer grow his business through an acquisition.

The most represented countries (more than 100 participants per country) are: India, Turkey, France, China, Ukraine, Italia, Russia, Germany, Hong Kong, the United Kingdom and Algeria.

The first phase of the simulation game will be played until 18 March on the website
The five best teams will be invited to Paris for the final to be held mid-April. The students will then have to face the last challenge in front of a jury of experts from the BNP Paribas Group.

The finalist teams will be awarded:
The first team will receive 10,000 euros.
The second team 2,600 euros.
And the third team 1,600 euros.
All finalists will receive tickets to attend tennis matches.

Ace Manager has been designed in collaboration with BNP Paribas bankers to give students an understanding of the Group's three core businesses: Retail Banking, Asset Management & Services and Corporate and Investment Banking.
During the game, students will also have to demonstrate their ability to adapt themselves to the core values of BNP Paribas: responsiveness, creativity, ambition and commitment.

Ace Manager is a key component of the Group's strategy to develop its brand awareness and appeal to young people outside France, and become a leading global employer brand for students.

To raise its brand awareness and attractiveness in the best universities and business schools across the globe, BNP Paribas has capitalised on the tennis world, which is already associated with the brand thanks to 36 years of global sponsoring, and on its powerful recruitment capacity and outstanding career development opportunities.
Today BNP Paribas is indeed one of the leading global banking groups. It is present in almost 85 countries, and more than 60% of its employees and customers can be found outside its native market of France. The Group recruits people from highly diversified profiles throughout the world. They include customer relationship managers, asset managers, IT engineers, experts, etc. It offers international career opportunities to its worldwide employees, thus developing staff diversity.

About BNP Paribas
BNP Paribas ( is a European leader in global banking and financial services and is one of the 6 strongest banks in the world according to Standard & Poor's. The group is present in 85 countries, with more than 171,000 employees, including 131.000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.

BNP Paribas and employment
BNP Paribas has more than 171,000 people in over 85 countries, working in its three core businesses: Retail Banking, Asset Management & Services and Corporate and Investment Banking. The variety of its locations and activities enables the group to offer its employees a rich and varied international career path. BNP Paribas hires numerous talented people every year. In 2008 it hired 26,000 people worldwide, including 4,700 in France. Every year BNP Paribas also offers hundreds of international assignments to young people through the Volunteer for International Experience (VIE or “Volontariat International en Entreprise”) programme, in addition to 1,500 internships to final-year students in France. The group strongly encourages work-study programmes and hired 800 young people in this capacity in France in 2008.

BNP Paribas and tennis
For 36 years, BNP Paribas has been actively involved in tennis sponsorship, regularly increasing its support – both locally and internationally, for families, schools and the community.
Gradually, BNP Paribas has become the world's number 1 tennis sponsor: official global sponsor of Roland Garros since 1973, sponsor of the Davis Cup since 2001, of the Fed Cup since 2005 and of the BNP Paribas Masters since 1986, the Monte Carlo Master Series since 2005, the Internazionali BNL d'Italia in Rome since 2006, as well as being actively involved in other international competitions (WTA Bank of the West Classic in California, the Marseille Open 13, the Strasbourg Open, the Lyon Grand Prix de tennis, etc.). BNP Paribas also supports tennis locally in France, and is involved in more than 550 tournaments, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah's “Fête le Mur” association.
Press contact(s)
BNP Paribas Press Relations
Alia Ouabdesselam – +33 (0)1 40 14 66 28 – alia.ouabdesselam [at] bnpparibas (dot) com