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2015 Index reveals Philanthropy is growing worldwide, particularly in Europe

  • 26.02.2015

2015 BNP Paribas Individual Philanthropy Index reveals that Philanthropy is growing worldwide, increasing by 5 points on average in 2015. Out of the four regions, Europe is now almost level with the USA, with a strong increase in current and projected giving.


Trends emerging in the third edition of the index show that “Impact/mission investing” is seen as the most promising trend by most philanthropists (52% each) worldwide.  Meanwhile,  Collaborative philanthropy (at 51%) follows as a main trend, allowing the sharing of best practice and the building of an effective common strategy or funding.


The index reveals that philanthropists are embracing technology. The top uses of technology in philanthropy are currently promotion via social media (42%), crowd evaluation (42%) and crowdfunding/online fundraising platforms (41%).


A majority of respondents (67%) believe that advisors are necessary to most effectively navigate the giving sector. After family (51%), philanthropy advisors/agencies (39%) and external experts in the area of focus (37%) are the most often consulted resources for help with giving.


The Individual Philanthropy Index measures and reflects the commitment of philanthropists in four regions – Europe, Asia, the Middle East and the United States. The Index is derived from a survey of some 400 high net worth individuals in the four regions, each with investable assets valued at $5 million or more, and was conducted by Forbes Insights in 2014, between October and December. 2015 is the third edition of the BNP Paribas Individual Philanthropy Index.


Discover more key findings including regional ones on the online interactive report or download the full report in PDF version.



About BNP Paribas Wealth Management

BNP Paribas Wealth Management is the world’s 5th largest private bank, present in some 30 countries. Over 6,000 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimising and managing their assets. The bank has €305 billion worth of assets under management (as of end 2014).


Our philanthropic approach

In addition to our Individual Philanthropy Offering launched in 2008, which includes individual philanthropy advisory services and the Fondation de l’Orangerie for Individual Philanthropy, Wealth Management has an important role in promoting philanthropy itself.

We are strongly committed to supporting initiatives that raise awareness and increase dialogue on philanthropy.

Awareness raising initiatives: In order to showcase some of the remarkable initiatives carried out by philanthropists worldwide, in 2008 we created the BNP Paribas Prize for Individual Philanthropy, awarded annually. Through a Strategic Partnership with the Chair of Philanthropy at ESSEC Business School, we contribute to the study, development and promotion of individual philanthropy and social investment.

We are committed to better understanding the act of giving as well as the profiles and motivations of the world’s philanthropists.

We have commissioned qualitative studies to enable a better comprehension of individual philanthropy and its practices.


About Forbes Insights

Forbes Insights is the strategic research and thought leadership practice of Forbes Media, publisher of Forbes magazine and, whose combined media properties reach nearly 75 million business decision makers worldwide on a monthly basis. Taking advantage of a proprietary database of senior-level executives in the Forbes community, Forbes Insights conducts research on a host of topics of interest to C-level executives, senior marketing professionals, small business owners and those who aspire to positions of leadership, as well as providing deep insights into issues and trends surrounding wealth creation and wealth management.

Press contact(s)

Andrew Achimu - andrew.achimu [at] bnpparibas (dot) com  - tel: +44 20 7595 6647
Julie Beuter –  julie.beuter [at] bnpparibas (dot) com  - tel: +33 (0)1 57 43 06 63