At the beginning of the year, BNP Paribas signed its fourth agreement to renew its commitment...
BNP Paribas’ new film reaffirms its engagement towards society and its clients
The period we are experiencing, and its impacts around the world, are unique in their scale, intensity and duration. Since the beginning of the health crisis, banks have taken a number of measures to support their clients. At BNP Paribas, as a service deemed essential to the functioning of the economy and wider society, the Group has made great efforts to continue business operations, including at the height of the crisis.
Today and in the future, all BNP Paribas Group employees remain mobilised
In each of its business lines, in every region of France, across Europe and in the countries around the world where the Group is present, its teams are creating and putting in place solutions to support their clients and partners as they deal with continuing difficulties and uncertainty. The Group is helping them to restart their plans and projects, thus working together to meet the social and environmental challenges facing us.
“ We are living through a moment of truth in our relationship with our clients and the world around us. ”
Director and CEO, BNP Paribas
The Group is convinced that together we will succeed in getting through this crisisAt this exceptional time, BNP Paribas expresses this simple and essential idea, that we are stronger together, through a new film.
The Bank was there at the beginning of the health crisis, and we will be there during the recovery.
Our Company's purpose is to answer the call when its customers need it. This is the strength and purpose of the Group’s business model and illustrates its essential role with regard to individuals and wider society, with relationships based on empathy and a commitment to support people every day, even in the most difficult times.
Through this message the Group wants to place ‘the bank for a changing world’ at the heart of a collective effort that is needed more than ever. At BNP Paribas we know that the current crisis is affecting us all and it requires a response on the part of everyone. Without it, we cannot build a greener and more inclusive world.
The Group has chosen to communicate this simple, universal message through some symbolic scenes. The new BNP Paribas film illustrates close and very human relationships with characters whose particular situations should raise a smile. The film’s backdrop is also a reference to BNP Paribas' commitment to the world of cinema.
Discover BNP Paribas’ new film
Photo header ©Emanuele Scorcelletti
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