Position Purpose
The purpose of this position is to support the Institutional, Wholesale, Retail and Wealth business in Australia / New Zealand with end to end product development, product management and marketing initiatives to grow and diversify the asset and client base.
Key Responsibilities
Marketing Management
* Coordination, development and sign-off of product related marketing materials, including product related presentations, commentary for investment reports, commentary for product related eDMs and adapting offshore product thought leadership to suit local needs.
* Support for creation of marketing material for new onshore products eg. investment reports, brochures, presentations, infographics, website pages, press releases etc.
* Support advertising initiatives from a product perspective to drive launch and ongoing momentum campaigns
* Be the subject matter expert in product content production - which includes, but not limited to, capabilities and product positioning, advertorial, thought leadership pieces, macro views and insights, etc.
Product Development and Management
* Intensive market research to identify strategic and appropriate asset classes, product structures and distribution methods to ensure BNPP AM success when launching new products.
* Development of existing and new investment solutions for the Institutional, Wholesale, Retail & Wealth Distribution channels. Build & execute a roadmap for BNPP AM Australia & New Zealand product evolution/new products to be launched. Align with overall 2030 business strategy.
* Research of industry and competitor trends that will support the sales teams and promote the success of new investment offerings.
* Become an integral part of the product engineering and strategic marketing function within BNPP AM regionally (Hong Kong) and globally (Paris) to ensure that the Australian business remains connected and informed about all relevant projects and initiatives.
* Creation of offer documents for new onshore products.
* Manage the Product Disclosure Statement process for existing products, track changes at Luxembourg Fund level, Target Market Determination support, RIAA certification support
* Engage with Investment Managers globally to respond and be a central coordination point for onshore sales queries for existing products
* Coordination with internal (Compliance, Legal, Finance, Marketing, Operations, Client Service) and external service providers (Equity Trustees, BNP Paribas Securities Services, State Street and SS&C) where required to support the product management process.
Strategic Analysis
* Competitor analysis and benchmarking using external databases such as eVestment, Lonsec, Rainmaker and Morningstar Workstation. Amplify BNPP AM competitive edge on product sustainability.
* Create marketing presentations to support product competitive positioning, as requested by clients / prospects
* Research and promote connectivity within the broader BNPP AM network (including AXA IM products) to identify relevant, competitive and in demand strategies that could be successfully introduced to the Australian and New Zealand market.
* Research of industry, market and competitor trends that will support the sales teams and ensure success when defending existing strategies.
* Collaborate with Product Marketing teams in Europe on ways to enhance and streamline competitor analysis from a product marketing perspective.
Business Development
* Support the local RFP / RFI process for prospects, researchers and consultants.
* Coordination with Wholesale team for the researcher rating process and associated data requests.
* Coordination with Client Service for platform onboarding requests.
* Preparation of FSC and periodic standard Due Diligence questionnaires semi annually to suit local marketing requirements.
* Attend client / prospect / researcher meetings with the sales team as and when required to support from a strategic product and sustainability perspective.
* Marketing support from a business development perspective eg. hosting product related webinars, product content generation to support Partner Sponsorships (eg. PCF, i3, Inside Network etc)
Competencies (Technical / Behavioral)
* Knowledge of and interest in investment markets
* Analytical and ability to see market trends
* Hard working and conscientious
* Strong attention to detail
* Proactive and ability to work unsupervised
* Strong organisational skills, deadline driven
* Well-honed communication skills
* Good interpersonal skills, collaborative and a strong team player
* Ability to coordinate multiple stakeholders
Specific Qualifications Required
* Undergraduate degree
* At least five years’ experience in a similar role. Required.
* No more than 15 years’ experience in a similar role.
* Excellent written, verbal and presentation skills and the ability to communicate effectively at all levels.
* Ability to build strong internal and external relationships.
* Ability to work flexible hours and manage time effectively.
