Strategic Marketing Manager, Alternatives
Business Unit & Team: Alts – Client Group
Reporting to: Global Head of Strategic Marketing
Location: 22 Bishopsgate, London
BNP Paribas Asset Management (BNPP AM) is the asset manager of BNP Paribas, a leading banking group in Europe with international reach. Among the top three asset managers in Europe, the firm manages over €1.6 trillion in assets for institutional, corporate, retail, and wealth clients worldwide. BNPP AM has a global network of local experts in 35 countries, combining global reach with local expertise.
BNPP AM’s expertise spans liquid and alternative investments, with a leadership position in long-term savings management for insurers and pension funds (€850 billion in assets under management).
BNPP AM’s alternatives platform, backed by over 30 years of experience, is the largest in Europe and a global leader, managing approximately €300 billion across real estate, infrastructure, alternative credit and private equity.
BNPP AM offers a broad range of liquid investment solutions, including fixed income, high-conviction active strategies, and a fast-growing ETF offering, totalling over €1 trillion in assets.
Sustainable and thematic investment capabilities are embedded across the business, supporting clients’ long-term objectives.
BNPP AM aims to set a new standard in asset management by harnessing scale, deep expertise, and long-term capital access to deliver sustainable and resilient outcomes for clients and the economy.
All figures are sourced from publicly available data as of September 2025.
Job Purpose:
Deliver compelling, differentiating content aligned with business priorities and corporate narratives help maintain BNP Paribas AM Alts’ position as a market leader.
Responsibilities:
Leadership and Strategic Planning:
- Take the initiative to deliver strategic marketing activities which support capital-raising initiatives and align with sales priorities.
- Develop market-leading product marketing content, particularly for new products which need a strong narrative and clear explanation.
- Create strong, differentiating and data-driven key messages to differentiate BNP Paribas AM Alts products and identify their strengths.
- Support the update, improvement and regular delivery of corporate materials – particularly corporate decks which form the backbone of product presentations.
- Proactively identify and act on opportunities for narratives that will favourably position BNP Paribas AM Alts’ individual and collective capabilities.
- Conduct regular peer analysis to ensure BNP Paribas AM Alts’ narratives and presentations will achieve cut-through.
- Collaborate with peers across the business to align marketing initiatives with overall business goals and collaborate with the wider Marketing team.
- Continuously monitor and enhance corporate materials across the website, presentations and collectively used data to ensure high standards of consistency.
- Undertake broader strategic initiatives by collaborating with peers in the wider business as required.
- Respond to and manage internal strategic marketing requests, providing informed advice and support.
- Ensure compliance with regulatory requirements and brand guidelines across all marketing initiatives.
- Monitor and report on the effectiveness of initiatives through data and by collecting anecdotal feedback.
Qualifications, knowledge and experience:
Qualifications & Experience:
- Degree or equivalent
- Significant experience in the asset management industry, preferably Alternatives (5+ years).
- Strong experience in marketing content creation (corporate & product) in the asset management industry, preferably in Alternatives.
Knowledge and Skills:
- Good understanding of the Alternatives asset management industry.
- Strong skills in creating or driving the creation of compelling and well-articulated content.
- Ability to combine a very hands-on approach and strategic vision.
- Comfort with understanding and challenging complex datasets.
- Conversant in French and English preferred.
Competencies:
- Strong team player.
- Ability to develop and nurture strong working relationship with multiple stakeholders, including senior managers.
- Ability to coordinate various stakeholders and contributors to deliver objectives.
- Capacity to influence and negotiate.
- Strong oral and writing, proofreading and editing skills in English.
- Understanding of financial services (asset management and capital markets).
- Open to constructive feedback.
