Job content
Role Description and purpose
The Senior Marketing Manager is part of the BNP Paribas Asset Management’s Marketing team in Hong Kong to drive end-to-end channel marketing activities for the Hong Kong and China (including offshore and onshore), including retail and wealth distribution, institutional, insurance, and the BNP Paribas network.
KEY RESPONSIBILITIES
Channel Marketing
- Partner with Sales and the broader marketing teams to develop and execute high impact marketing strategies for building awareness and adoption of our capabilities with clients that contribute towards the achievement of asset acquisition and retention goals
- Plan and manage co-marketing activities by partnering with relevant business, investment, and marketing stakeholders across the firm to establish priorities, align objectives and deliverables, execute marketing plans
- Build tailored marketing initiatives/ programs to align with business objectives for target client segments (e.g. retail and wealth, institutional, insurance and the BNP Paribas distribution network
- Work with our client partners to support activities, including but not limited to events, sponsorships, training, frontline enablement, etc.
- Gather product, channel and competitor insights with the goal of providing recommendations to provide feedback to sales to help with distribution and market share.
- Understand and coordinate multi-channel needs to identify common themes to develop more efficient and effective marketing programs and materials
- Leverage and manage different marketing levers such as events, collateral, digital, campaigns to achieve business objectives
- Manage the production of marketing materials with internal stakeholders and external vendors where necessary and coordinate with compliance to ensure all marketing activities and materials produced are fully compliant with regulations in the respective territories
Client engagement
- Provide support for planning and coordination primarily in relation to (physical and virtual) institutional events, client events, seminars, training and promotion campaigns, and/or PR & branding activities in Hong Kong and China.
- Take ownership for the development of the events ecosystem which includes planning, implementation, lead generation and measurement
- Coordinate with internal and external counterparts for event logistics, including pre- and post-event as well as on-site support
- Research and regular updates on industry conferences, event sponsorships to support business strategies; coordination with external parties for marketing materials and logistics management of sponsored events
- Set clear KPIs to measure the impact and success of events
Other marketing support
- Assist in implementing marketing and promotion campaigns as needed for both retail and institutional businesses via different media channels, including digital
- Provide coverage as needed to the production and fulfillment of the literatures, encompassing fund fact sheet, prospectus, and relevant offering documents, fund reports etc. and work closely with service providers ensure deliverables are of good quality and on time
- Support other regional/ global marketing projects and initiatives.
Key Internal / External Relationships
- Internal: Head of Sales, Client Account Management, Product, Investment, Brand and Communications, Global Marketing, Legal and Compliance
- External: Creative, media and event agencies
ROLE REQUIREMENTS
Essential qualifications & experience
- Understanding of the distribution landscape across institutional, retail, wealth and insurance segments in both Hong Kong and China
- Minimum 8 years of marketing experience in asset management; experience working in a global and regional environment
- Fluency in English, Cantonese, and Mandarin
