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Marketing & Communications Manager - Nordic region

Mise à jour le 14.11.2024

About BNPP:  

BNP Paribas is the European Union’s leading bank and key player in international banking. We operate in 63 countries and have nearly 183,000 employees globally.  

Our mission is to contribute to a responsible and sustainable economy by financing and advising clients according to the highest ethical standards. We offer secure, sound and innovative financial solutions to individuals, professional clients, corporates and institutional investors while striving to address the fundamental challenges of today with regard to the environment, local development and social inclusion. 

About BNPP in the Nordics 

BNP Paribas is the global bank with the strongest presence on the ground in the Nordic region. We have close to 900 employees based locally in the Nordics and offer our clients a wide range of services through our business units; BNP Paribas Corporate and Institutional Banking, Arval, BNP Paribas Asset Management, Alfred Berg, BNP Paribas Cardif, BNP Paribas Factor, BNP Paribas Leasing Solutions, and BNP Paribas Personal Finance. 

BNP Paribas Corporate & Institutional Banking (CIB) offers corporates, institutions and public-sector clients a wide range of services from daily banking to value-added products and sophisticated investment banking solutions. 

 About this opportunity   

Main scope of the role  

Are you passionate about storytelling, crafting compelling narratives and designing impactful content? Do you have a talent for connecting with different types of audiences through clear, engaging, and strategic communication? We are seeking a dynamic Marketing & Communications Manager to join our team! 

You will be a part of our core Nordic communications team which oversees and manages internal and external communications, marketing, and CSR activities, for BNP Paribas Corporate & Institutional Banking and BNP Paribas Group in the Nordic region. The team today consists of our Head of Communications, Company Engagement & Strategic Marketing, and our Events & Strategic Marketing Manager. 

The mission of the team is to enhance and protect the reputation of BNP Paribas, its businesses and the brand in the Nordic region, through direct and indirect communication with BNP Paribas various internal and external stakeholders. 

The team works closely with many internal partners, including senior leadership, , the Nordic HR team and regularly coordinates closely with other members of BNP Paribas’ Marketing & Communications community across the world.

What you will do    

Craft Compelling Content for our Clients and External stakeholders: You will play a vital role by creating tailored, high quality content that showcases our business success stories and Corporate Social Responsibility (CSR) activities to our clients and other external target groups.  You will write and design content for diverse platforms, including website articles, newsletters, client events, presentations material and social media posts. Your work will be central to building brand awareness, trust, and engagement. 

   Develop Event Branding Materials: Design and produce branding materials for events and sponsorships, including banners, signage, and digital assets, ensuring every event reflects our brand identity and creates a memorable experience. 

Create Impactful Internal Communications: Keep our team informed and connected by crafting internal newsletters, intranet articles, event invitations, and HR- communications.  

You will drive engaging and impactful employee communication communicating our People agenda, focusing on key areas such as leadership, diversity and inclusion, learning, and employee engagement. Through your work, you will support strengthening our employee’s connection to our mission and values, fostering an engaged, motivated and informed workforce. 

   Performance Monitoring and Strategy Adjustment: Track content performance metrics, assess areas for improvement, and continuously refine our strategies to maximize engagement both internally and externally. 

Content plan: You will maintain a content calendar and collaborate with our local teams as well as our specialized global Marketing & Communications teams to ensure alignment and consistency.  

Location: 

This position may be based in either Stockholm, Copenhagen, Oslo or Helsinki. 

Relevant experience and requirements  

  • Bachelor’s degree or equivalent
  • At least 5 years of experience in working with business communication, or at least 3 years of experience from a Marketing & Communications position in the financial services sector
  • Excellent communication skills delivering messages to internal and external audiences
  • Exceptional writing skills with the ability to write longer as well as shorter texts of different tonality (factual and detailed and/or more engaging advertising style texts)
  • Creative with passion for design and brand building 
  • Good knowledge and experience of the social media landscape in the Nordic region
  • Positive and energetic personality
  • Highly organised and detail oriented
  • Excellent problem solving and lateral thinking ability
  • Strong ethical compass
  • Excellent English skills and fluent in one other Nordic language 
  • Experience from working at a large global organization is a plus

Hiring Manager   

Jennie Casselborg, Head of Communications, Company Engagement & Strategic Marketing, Nordic region, BNP Paribas and Khaloud Djemili, HRBP.

Diversity Statement 

As the Bank for a changing world, we truly believe that promoting diversity makes it better. We welcome all talents and empower them to prosper in an inclusive workplace. Join us and bring your full self to work with your own experience and identity! 

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Découvrez les métiers des fonctions transverses chez BNP Paribas

Intégrer des métiers comme les Achats, le Marketing ou bien les Ressources Humaines, c’est contribuer au bon fonctionnement du Groupe et à son rayonnement. Autant de spécialités et donc d’opportunités à découvrir !

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Pourquoi je candidaterais ?

Pour quelles raisons je rejoindrais BNP Paribas et pas une autre entreprise ?

Parce que je souhaite...

  • Et si on vous disait que travailler dans notre Groupe, ce n’est pas ce que vous croyez ? Chez BNP Paribas, on exerce une multitude de métiers qui évoluent en permanence pour être en phase avec les attentes des clientes et clients comme de la société. Au travers d’actions du quotidien ou de grands projets, exercer l’un de nos métiers, c’est s’engager pour agir durablement.

  • Se sentir bien dans son job, c’est avant tout venir travailler comme on est.  C’est aussi avoir les moyens d’un bon équilibre entre sa vie professionnelle et sa vie personnelle. Deux engagements majeurs pour BNP Paribas.

  • Chez BNP Paribas, le développement de vos compétences est essentiel, pour vous comme pour nous. Et cela vous servira pour toute votre vie professionnelle.

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