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Issuıng (Cards) Marketıng Dırector

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Issuıng (Cards) Marketıng Dırector

  • CDI (Permanent)
  • Temps plein
  • Istanbul, Istanbul, Turquie
Postuler
Marque
TEB
Horaires
Temps plein
Niveau d'études
Niveau BAC+2/3
Référence
1234567890100121461
Mise à jour le 30.09.2026

We are looking for a Director of Card Issuing to lead our credit and debit card business. In this role, you will own the issuing strategy and P&L, shape the product portfolio, drive sustainable growth and profitability, create card experiences that are simple, relevant and seamlessly connected to customers’ lives.

This is an opportunity to go beyond managing established products. You will explore how data, AI and emerging payment technologies can help us anticipate customer needs, deliver more personalized experiences and develop the next generation of card propositions.

You will lead a team of 28 professionals, including five senior managers, and work closely with partners across the bank such as sales, marketing, CRM to turn your vision into measurable results.

Key Responsibilities:

  • Define and execute the strategy and roadmap for credit and debit cards.
  • Own the issuing P&L and drive portfolio growth, customer engagement and profitability.
  • Develop strategies for customer acquisition, activation, retention and upselling across segments.
  • Identify opportunities to use data and AI to improve personalization, customer journeys and commercial decision-making.
  • Lead product development and improve the end-to-end card and payment experience.
  • Translate customer insights and market developments into clear priorities and actionable plans.
  • Bring product, sales, marketing, CRM, design, technology and risk teams together around shared goals.
  • Build strategic partnerships and evaluate emerging technologies that can strengthen our card business.
  • Monitor business performance, identify risks and dependencies, and communicate progress to senior stakeholders.
  • Lead, develop and empower a team of 28 professionals, with five senior managers reporting directly to you.

General Qualifications:

  • Bachelor’s degree in business administration, economics, engineering, marketing or a related field.
  • At least 10 years of experience in banking, payments or financial services, with substantial experience in cards.
  • Proven experience in credit card product and portfolio management, including P&L ownership.
  • Strong people leadership experience, ideally managing managers and cross-functional teams.
  • Sound commercial judgment, strategic thinking and analytical skills.
  • Strong communication and stakeholder management skills.
  • Proactive, results-oriented approach and the ability to make decisions in a complex environment.
  • Professional proficiency in English.
  • Experience working in an Agile environment is an advantage.