Role ID - RO19248
BNP PARIBAS ASSET MANAGEMENT
BNP Paribas Asset Management ranks among the top three asset managers in Europe, following its merger with AXA Investment Managers and BNP Paribas Real Estate Investment Management. Its teams design and manage innovative investment solutions for individual savers, businesses and institutional investors worldwide. With liquid strategies, long-term savings solutions and an alternatives platform boasting more than 30 years of experience, BNP Paribas Asset Management is a key player and the European leader in long-term asset management, committed to supporting its clients in a changing world.
JOB CONTENT : ROLE DESCRIPTION AND PURPOSE
- The Sales Academy Marketing Manager is responsible for the promotion and implementation of our Sales Academy (training for GCG), ensuring programmes are aligned to commercial priorities and goals.
- Return on investment, positive business contribution and relevance should be a key consideration when designing training programmes, which include seminars, individual or small group trainings, webinars and other digital learning media. Academy programmes should be aligned to content strategy, bringing in experts internally and externally when needed, and the Academies team members should assist at significant global events when required and with prior agreement with the Senior Global Events Marketing Manager.
- The position will require some level of travelling.
KEY RESPONSIBILITIES : ACADEMIES : PROMOTION AND IMPLEMENTATION
- Develop the skills of our sales teams through a variety of digital and in-person mediums, covering technical aspects, such as financial market and product knowledge, and soft skills, such as presenting technique, creative thinking and client communication.
- Implement Sales Academy initiatives, such as the development of the PEAK training programme and deployment of its methodology. At a minimum, be able to write initial briefs and agenda descriptions for training programmes and summarise presentation content into shorter materials and quizzes and e-learnings.
- Take a lead role in the development and maintenance of digital material, web pages and e-learnings for the Academies to meet the needs of Sales and the wider GCG organisation,
- Help to manage and evaluate IT-based systems for invitations, participation and evaluation of Academies. Be fully proficient in using the selected systems.
- Help to define the virtual environment for any online training (this could be MS Teams, SpotMe platform, Notified or other) plus the Salesforce, Eloqua and tools around the invitation and management. Be fully proficient in using the selected tools.
- Contribute to the development and implementation of appropriate policies, procedures and processes - including standards of invitation, seminar management and feedback, using the global events policies, processes and procedures as a base where applicable.
- Ensure feedback is incorporated into the future design and offering of the Sales Academy.
- Contribute to training procurement, by co-ordinating the onboarding and contractual process.
- Supervise coordination of an onsite or online Academy and any the teams or agencies assigned to the project.
- Collect and analyse the KPIs of the project, review the budget and provide a summary of the event to management and internal participants where appropriate.
GLOBAL EVENTS: PARTICIPATION
- Assist at significant global events when required and with prior agreement with the Senior Academies Marketing Manager and the Senior Global Events Marketing Manager.
- In the lead-up to the event, help with the agenda setting and management.
STAKEHOLDER MANAGEMENT
- Foster a culture of excellence, innovation, accountability and continuous improvement.
- Act as a trusted partner to stakeholders across client, investment, product and marketing teams to ensure alignment and collaboration.
- Manage relationships with external agencies, creative partners and vendors where applicable.
KEY INTERNAL / EXTERNAL RELATIONSHIPS
INTERNAL
- Marketing teams
- Sales & Client Service teams
- Global L&D Teams
- Investment teams & Sustainability Centre
- Operational, Compliance HR and Risk teams (when relevant to client training requests)
EXTERNAL
- Clients particularly Institutional clients (Official Institutions, Insurers, Pension funds, Asset Managers, Corporate Treasuries), Retail clients (Private Banks & Wealth Managers) and BNPP AM Joint Ventures and their clients
- Professional Training providers, motivational speakers & speaker agencies
- Digital platform providers
- Video and content agencies and online training developers
ROLES AND RESPONSIBILITIES - ESSENTIAL SKILLS/COMPETENCIES
ACADEMIES :
- Strong expertise in the creation and implementation of training programmes, including an understanding of training construction and the ability to ensure materials are impactful, driving user interest and adoption.
- Strong digital skills covering event management tools, virtual meeting tools, Powerpoint and Excel. Experience in other creative or digital training tools is desirable. Ability to effectively summarise information and a proactive approach to content development
- Strong project management skills, including an ability to move projects forward in a complex environment. Ability to operate in a fast-paced environment and juggle multiple projects at once.
- Excellent organisational and prioritisation skills.
- Excellent verbal and written communication skills (English). Ability to understand and speak French is advantageous.
- Strong understanding of brand and ability to translate values and identity into high quality, content and client experiences.
- Proven ability to work effectively with internal and external stakeholders.
- Ability to work independently but also to work effectively in a team – someone who is collaborative, flexible and adaptable
- Ability to find solutions to problems, with a strong ‘can do attitude’.
- Excellent interpersonal skills, able to build easy relationships with different teams and people.
- A proactive approach to professional development with proven ability to rapidly master new skills and technologies.
- Able to remain calm in stressful situations
ENCHANCED OPERATIONAL KNOW-HOW:
- Experience with digital content optimisation, analytics and content-performance measurement.
- Knowledge of AI-enabled production tools and data-driven marketing approaches is highly desirable.
- Exceptional communication, organisational and project-management skills.
SUCCESS MEASURES
- Positive ROI for Academies with increased engagement and effectiveness.
- Strong alignment and consistency across global content initiatives and global events.
- Improved operational efficiency and scalability of events and their roll-out.
- Positive client and stakeholder feedback, and strong cross-functional collaboration.
- Demonstrable contribution to commercial, brand and client engagement objectives.
EXPECTED BEHAVIOURS
- Demonstrates high emotional intelligence by being aware of one’s own emotions, strengths, weaknesses, and how these may impact personal performance and/or those around us.
- Able to respond to situations using rational decision-making, problem-solving, and conflict resolution skills.
- Reflects on and learns from mistakes and setbacks.
CONDUCT
- Be a role model, supporting and fostering a culture of good conduct.
- Demonstrate proactivity, transparency and accountability for identifying and managing conduct risks.
- Consider the implications of your actions on colleagues, partners and clients before making decisions and escalate issues to your manager when unsure
ESSENTIAL QUALIFICATIONS AND EXPERIENCE
- Proven Experience in managing training programmes in financial services sector, preferably with experience of asset management sector.
- Team spirit and inclusive approach.
- High academic standard.
- Pragmatic approach; works with diplomacy and tact.
- Acts with personal and professional integrity.
RECRUITMENT PROCESS
We do not use artificial intelligence for CV screening; all applications are reviewed manually by our hiring team. The recruitment process may include video or in‑person interviews, and any relevant assessments deemed necessary.
EQUAL OPPORTUNITIES
BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other legally protected status.
ADJUSTMENTS
We don’t want anyone to be disadvantaged in our recruitment processes, so if you have a disability or health condition which may mean that you’d benefit from some adjustments or additional support, please let us know as early in the process as possible.
