Nickel
Nickel is a start-up belonging to the BNP Paribas Group. We are a company with a very clear purpose: our mission is to fi ght against fi nancial exclusion through a simple, face-to-face and accessible service. Nickel offers an account that is open to everyone, without any income condition or linkage. We already number close to 850 employees in Paris, Nantes, Madrid, Lisbon, Brussels and Berlin, with a young, dynamic and multicultural atmosphere!
What do we do?
We offer a payment account, with a national IBAN and a Mastercard debit card that the customer can open at a lottery or tobacco shop without leaving the neighborhood. This unique business model already has more than 4 million customers and more than 12,000 points of sale.
In Spain, Nickel was launched in 2021. We are currently experiencing a phase of great growth, and we already have 2,300 Nickel Points throughout the country. If you want to be part of this great adventure, read on
ABOUT THE JOB
MISSION
The PR & Brand will report directly to the CMO Nickel Spain.
The main responsibilities of this role are:
➔ Implement a PR Strategy, cocreated with our agencies / collaborators, in order to continue developing the brand awareness and notoriety of Nickel Spain.
➔ Adapt the Central’s Brand image guidelines, through the vigilance and tracking of all the campaigns and communications to ensure the consistency and positioning of the Brand in Spain through the online and offline channels.
➔ Be the Brand identity ambassador of Nickel Spain, to ensure that our brand aesthetics are assured both in our B2C communications and at our PoS.
RESPONSIBILITIES
● PR and media relations:
○ Manage external PR agency and the daily activity.
○ Supervise press releases and press events, executive quotes and other PR contents.
○ Build a PR strategy aligned to the company vision and objectives.
○ Cultivate relationships with key influencers to build a brand community.
○ Monitor trends and sector’s activity to identify editorial and growth opportunities.
● Brand image and positioning:
○ Be the ambassador of Nickel’s Brand identity, to ensure that our brand aesthetics are assured in our B2C & B2B communications and at our PoS.
○ Implement actions and processes to assure the Brand identity in the company to elevate our brand.
● Partnerships / Associations / NGO:
○ Identify and manage possible activities and campaigns with Partners, Associations and NGO.
REQUIREMENTS
Degree in Journalism or Communications
+2 years or previous experience in similar roles.
Fluent in English.
SKILLS
● Marketing
○ Marketing Knowledge
○ Market Watch & Research
● Brand & Communication
○ Communication Knowledge
○ Editorial Content
○ Brand Image
● Communication skills - oral & written
● Attention to detail/rigour
● Critical thinking
● Ability to collaborate/Teamwork
● Ability to develop and leverage networks (Mastering)
● Ability to manage a project (Beginner)
● Ability to develop and adapt a process (Beginner)
BENEFITS
• Hybrid remote working model (40%).
• 28 vacation days.
• Meal and transport bonus.
• Pension Plan.
• Health insurance.
• Flexible compensation plan.
• Life insurance.
• Training programs, career plans and internal mobility opportunities, national and international thanks to our presence in different countries.
• Diversity and Inclusion Committee that ensures an inclusive work environment. In recent years, several employee communities have been created to organize diversity and inclusion awareness actions (PRIDE, We Generations and MixCity).
• Corporate volunteering program (1 Million Hours 2 Help) in which employees can dedicate time out of their working hours to volunteer activities.
Diversity and inclusion commitment
BNP Paribas Group in Spain is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.
