The role
At BNP Paribas Real Estate we put clients, innovation and sustainability at the heart our decision-making. In a rapidly changing world, our Marketing & Communications team plays an important role in supporting the business to meet its strategic objectives. We work closely with the business to take services to market; bringing our offer to life for all our audiences; and building the commercial value and emotional resonance of the BNPPRE brand.
As a Marketing Manager, you’ll work closely with the Head of Commercial Marketing and senior stakeholders to help deliver the company’s business plan. You will play a key role in implementing the marketing strategy and activities for the commercial teams, ensuring alignment with the strategic objectives of the UK and Group business. Additionally, you will take a central role in shaping brand campaigns, business development initiatives and the digital marketing strategy.
Key Deliverables
• Support the Head of Commercial Marketing in driving marketing activities for the commercial business, ensuring alignment with the wider business plan and objectives.
• Develop and implement innovative ROI-driven marketing campaigns and strategies that enhance brand visibility, drive lead generation and support business growth, revising plans when needed and providing ongoing strategic advice.
• Manage multi-channel digital marketing campaigns, including website content, SEO optimisation, portal performance (for e.g. Rightmove), email automation and social media marketing to support lead generation, brand awareness and promote insightful, relevant content.
• Optimise marketing data and lead nurturing processes, tracking performance and making recommendations for future campaigns based on data-driven insights.
• Support strategic business development and client engagement activities, including the adoption of Microsoft Dynamics CRM, the Client Relationship Management Programme and the Client Feedback Programme.
• With a focus on Business Development, manage and deliver key client events, such as our flagship Capitalise and Capitalise Living; UKREiiF, EXPO Real, MIPIM and corporate events, covering agenda setting, content creation, stakeholder engagement, stand design and promotional strategies across key channels.
• Develop and manage relationships with brand partners, ensuring BNP Paribas Real Estate’s thought leaderships and market expertise are effectively communicated.
• Collaborate with the Paris and Bank Marketing & Communications teams to ensure brand consistency across all campaigns.
About You
We’re looking for a strategic, creative and commercially minded marketing professional who thrives in a fast-paced environment. You will bring:
Essential Skills & Experience
• Degree level education or equivalent experience
• Proven track record of delivering impactful B2B marketing strategies
• Strong experience in digital marketing, social media and CRM Platforms (preferably Microsoft Dynamics)
• Experience leading multi-channel marketing campaigns with measurable ROI
• Strong stakeholder management skills, with the ability to influence senior leadership
• Knowledge of the real estate sector (highly beneficial)
Personal Attributes:
• Strategic thinker with the ability to develop and execute marketing initiatives that align with business objectives and drive measurable results
• Highly organised, with the ability to manage multiple projects
• Data-driven mindset with an ability to analyse and interpret marketing performance metrics
• Creative and innovative, with a proactive approach to problem-solving
• Confident communicator and collaborator, able to engage effectively with internal and external stakeholders
• An ambassador for building a culture of inclusivity free of bias
What We Offer
In return, we offer an exciting, challenging role in a dynamic, fast-growing business. You’ll have the opportunity to work on high profile campaigns and events, shape strategic marketing activities and drive real impact. In addition, we offer a competitive rewards package and a supportive, collaborative, working environment.
We are proud to offer award-winning benefits to support and reward our employees:
• Health & Leisure: Private medical cover, 27 days annual leave + public holidays (the option of purchasing up to 5 additional days via flex benefits), health screening, gym discounts, wellbeing support, volunteering opportunities, cycle to work scheme, eye care voucher, travel & retail discounts, travel insurance, concierge service, kids pass, open fairways golf card, great company culture and social events (including sports teams, charity events, art pass), perks at work
• Financial: Pension, company car allowance, life assurance at 8 x basic salary, group income protection (long term disability insurance), interest free season ticket loan, bonus scheme - you will be eligible to participate in the Company’s Bonus Scheme, share incentive plan, financial and mortgage advice
BNP Paribas Real Estate is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, colour, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.
