Laurent Soubirou-Pouey has moved from BNP Paribas Paris to Zurich as head of the Forex sales desk locally. He will report to Olivier Dyer, head of Foreign Exchange Sales Southern Europe based in Paris and Gilbert Ninet, head of Forex and Treasury for Switzerland based in Geneva. A total workforce of nine sales experts will be delivering currency advisory and risk management services to Swiss Corporates and Financial Institutions from Zurich and Geneva.
The Global Foreign Exchange Group is hereby pursuing a client-driven strategy with a local presence to better serve client needs. Through the creation of a new sales desk in Zurich alongside the existing desk in Geneva, BNP Paribas will bring Swiss clients more advisory and structuring capacity. This new desk also complements an already well established Fixed Income business in Zurich, with marketing desks selling all variety of Bonds, Interest Rate and Credit Derivatives to Swiss-German clients.
BNP Paribas whose original set-up in Geneva dates back to 1872 has become the largest foreign banking group and the fifth largest bank in Switzerland. Since 1975, BNP Paribas has always been among the most important underwriters and market-makers in the Swiss Capital Markets.
Global Foreign Exchange Group
As an integral part of the Fixed Income business line, BNP Paribas Global Forex Group operates on a global scale, trading around the clock and providing coverage in all major financial centres, including New York, London, Paris, Tokyo, Singapore and Sydney. The bank is ranked best foreign exchange bank in France. It also ranks among the top ten dealers in trading the currency pairs Euro/USD, Euro/Yen, Euro/Swiss franc and USD/Swiss franc, and is in the top five for trading in emerging market currencies.
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