What will the bank of the future look like?
Digitalisation, mobility and disintermediation are transforming customer behaviour. BNP Paribas is closely following these developments and transforming its business model and services with the aim of providing mobile, accessible and immediate solutions to individuals, professional clients and businesses. To achieve this aim, the Group is relying on a process of continuous innovation based on co-construction among internal bank experts, start-ups and clients.
Digitalisation at the heart of bnp paribas' transformation
NEARLY MILLION HELLO BANK! CUSTOMERS
IN 5 COUNTRIES
Explore, test, innovate...
In December 2015, L‘Atelier BNP Paribas celebrated ten years in the United States. To mark the occasion, it invited six start-ups—whose innovations are likely to influence the world in the next ten years—to take part in a round-table debate on the theme “Are you ready for 2025?”. The US arm of L‘Atelier BNP Paribas, based in San Francisco, monitors on a continuing basis the innovation emanating from Silicon Valley and elsewhere in the United States. The goal is to track leading trends in technology and consumer behaviour.In addition to identifying trends, L‘Atelier BNP Paribas expanded its consulting activity and now advises BNP Paribas‘ business lines on their digital and innovation strategies.It was also in this context that Bank of the West partnered with L‘Atelier BNP Paribas to create a FinLab*. The aim is to allow the Group to enter Silicon Valley‘s ecosystem and facilitate introductions with clients and start-ups in order to test innovative solutions and services for the bank and its clients.
*FinLab, contraction of “Finance” and “Laboratory”
Wristwatch banking in vogue
In April 2015 BNP Paribas extended the scope of the Mes Comptes (My Accounts) app in France to customers with an Apple Watch. The app allows users to view their account details on their wrist device.
In Germany, Consorsbank! customers can check their account balance on their connected watch as well as locate the nearest ATM and view information on world markets.
Arval Active Link
Full-service vehicle leasing is undergoing major change and Arval is accelerating its digital transformation so as to offer clients the means to optimise their fleet management.
Arval is staying a step ahead of the market with the launch of Arval Active Link, the first integrated, telematics-based solution that enables clients to access detailed information on each vehicle and on driver behaviour, in addition to a wide range of proactive services.
Innovating payment solutions
BNP Paribas pursued its digital and innovation strategy by expanding its range of payment solutions. In Italy, YouPass, a mobile payment service, saw a new service dubbed YouPass Transfer. BNL and Hello bank! customers can now transfer money as swiftly as an SMS by selecting a recipient from their smartphone contacts. With YouPass Wallet, customers pay for purchases online in total security without the need to key in personal data. Finally, with YouPass Proximity, customers whose smartphones are equipped with NFC* technology can now pay at in-store terminals. In Luxembourg, Digicash, the mobile-payment solution developed by BGL BNP Paribas, allows customers to settle bills while adding points to the Premium Benefits loyalty programme.
*Near Field Communication.
Following the merger with the LaSer group in 2015, BNP Paribas Personal Finance reinforced its ability to track and analyse consumer trends. Its Observatoires Cetelem, which analyse consumer behaviour around the world, are now complemented by L‘Echangeur and L‘Œil which aim to predict future trends.L‘Echangeur by BNP Paribas Personal Finance is a unit that decodes disruptive technology in retail. Every year it publishes a report on consumer trends.The 2015 report describes a consumer who moves from being a “consumerist” to an “integr‘actor” or responsible consumer who encourages others to be responsible, too.
L‘Œil by BNP Paribas Personal Finance has a worldwide remit and identifies and analyses the micro-facts in the consumer world that are likely to become major trends.