Vision, Mission and Organization
For several years BNP Paribas has paid particular attention to ensuring that its activity has a positive impact on the world around it, both in terms of the Group’s own functioning and the products and solutions offered to clients by all business lines.
The contribution of companies towards meeting environmental and social challenges is now a major topic around the world. It is in this context that BNP Paribas has formalised a ‘company purpose’ text that serves as a reminder of its mission as a bank and of its ethics. It also explains how the Group takes societal challenges into account in its operations as well as emphasising its ambition to be a leader in sustainable finance.This text was elaborated under guidance from the BNP Paribas Executive Committee and based on three previous texts resulting from work undertaken in recent years with many employees: our shared convictions (Vision, Mission); our Code of Conduct; and our Engagement Manifesto.
Our 'company purpose'
We are at the service of our clients and the world we live in.
The BNP Paribas Group was formed by banks that have been deeply embedded in the European and global economies over the last 200 years. They have adapted to the challenges of their times and helped clients and other stakeholders during moments of great change.
BNP Paribas' mission is to contribute to responsible and sustainable growth by financing the economy and advising clients according to the highest ethical standards.
We offer secure, sound and innovative financial solutions to individuals, professional clients, corporates and institutional investors while striving to address the fundamental challenges of today with regard to the environment, local development and social inclusion.
We are engaged with our clients to create a better future.
We are mobilising resources that have a positive impact.
At BNP Paribas, we want to be a long-term partner for our clients. We want to support their projects, manage their investments and savings, and through insurance protect people, their goods and property.
Our employees aim to deliver services that have purpose and relevance for clients and the world around them. They do this most clearly through their daily mission in the company but also through corporate volunteering.
We are working with stakeholders and have adopted social and environmental goals aligned with global standards such as the UN Sustainable Development Goals and those of the financial community such as the Principles for Responsible Banking and the Principles for Responsible Investment.
We ensure that ethics and our commitment to economic, social, civic and environmental responsibility are integrated into our business operations. This commitment is reflected in our organisation and the procedures and policies governing our activities.
We innovate in order to be a leader in sustainable finance.
We take action to support causes by bringing together financial solutions, stakeholder partnerships, employer and procurement initiatives, support for solidarity-based projects, philanthropy, volunteering and intrapreneurship programmes.
We are developing the tools to measure our environmental and social impact and we are focusing on actions that involve all employees.
BNP Paribas The bank for a changing world.
Our integrated and diversified business model
Our integrated and diversified business model is based on cooperation among the Group’s businesses and diversification of risks. This model provides the Group with the necessary stability to adapt to change and to offer clients innovative solutions. The Group serves nearly 33 million clients worlwide in its retail-banking networks and BNP Paribas Personal Finance has more than 27 million active customers.
With our global reach, our coordinated business lines and proven expertise, the Group provides a full range of innovative solutions adapted to client needs. These include payments, cash management, traditional and specialised financing, savings, protection insurance, wealth and asset management as well as real-estate services.
In the area of corporate and institutional banking, the Group offers clients bespoke solutions to the capital markets, securities services, financing, treasury and financial advisory. With a presence in 72 countries, BNP Paribas helps clients to grow internationally.