Our strategy and corporate culture
In a context of transformation of our industry, it is more important than ever to re-affirm our purpose, what we stand for and what we aspire to be. Our vision, our mission and our values aim at inspiring our decisions and actions to lead the bank for a changing world.
An integrated Group and European leader
BNP Paribas’ integrated business model is based on cooperation among the Group’s businesses and diversification of risks. This model provides the Group with the necessary stability to adapt to change and to offer clients innovative solutions. The Group serves nearly 32 million individual customers and 850 000 professionals, entrepreneurs, small and medium-sized enterprises and large corporate clients in its retail-banking networks. In addition, BNP Paribas Personal Finance has more than 27 million active customers.
With global reach, coordinated business lines and proven expertise, the Group provides a full range of innovative solutions adapted to client needs. These include payments, cash management, traditional and specialised financing, savings, protection insurance, wealth and asset management as well as real-estate services.
In the area of corporate and institutional banking, the Group offers clients bespoke solutions to the capital markets, securities services, financing, treasury and financial advisory. With a presence in 73 countries, BNP Paribas helps clients to grow internationally.
Our vision, our mission
We aspire to be the reference among European banks with a global reach, the preferred long-term partner to our clients, and a contributor to responsible and sustainable global development.
We want to have a positive impact on our stakeholders - customers, employees, shareholders - and on society. We want to contribute to a better future. Our highly committed teams will deliver first-class service and solutions to our clients through our integrated model. We will offer to our colleagues an inspiring and stimulating place to work. We want to be among the most trustworthy players of our industry, by anchoring further our values and ethics in our everyday behaviors.