The bank for a changing world

Our strategy and corporate culture

In a context of transformation of our industry, it is more important than ever to re-affirm our purpose, what we stand for and what we aspire to be. Our vision, our mission and our values aim at inspiring our decisions and actions to lead the bank for a changing world.

An integrated Group and European leader

The capacity to serve a diversified client base is at the heart of BNP Paribas’ business model. The Group serves nearly 32 million individual customers and 1 million professionals, entrepreneurs, small and medium-sized enterprises and large corporate clients in its retail-banking networks. In addition, BNP Paribas Personal Finance has more than 20 million active customers.

With global reach, coordinated business lines and proven expertise, the Group provides a full range of innovative solutions adapted to client needs. These include payments, cash management, traditional and specialised financing, savings, protection insurance, wealth and asset management as well as real-estate services. The Corporate & Institutional Banking division offers clients access to the capital markets, securities services, cash management, fixed income and foreign-exchange products, structured-finance solutions as well as advisory and risk-hedging solutions for all asset classes. With a presence in 75 countries, BNP Paribas helps clients to grow internationally.

Our vision, our mission

We aspire to be the reference among European banks with a global reach, the preferred long-term partner to our clients, and a contributor to responsible and sustainable global development.

We want to have a positive impact on our stakeholders - customers, employees, shareholders - and on society. Our highly committed teams will deliver first-class service and solutions to our clients through our integrated model.We will offer to our colleagues an inspiring and stimulating place to work. We want to be among the most trustworthy players of our industry, by anchoring further our values and ethics in our everyday behaviors.

The BNP Paribas Way

Our values to drive BNP Paribas forward


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