BNP Paribas and tennis: a game of loyalty
For more than 40 years, BNP Paribas has supported the sport of tennis, sharing its values of fair play, responsiveness and high performance. Now the leading partner of tennis worldwide, the Group sponsors the sport’s biggest events and has created a global community of tennis fans through wearetennis.com, a website entirely dedicated the latest in tennis news.
40 years on the same team
It all started in 1973, when the French Tennis Federation asked BNP Paribas to finance the construction of the center court box seats at Roland Garros Stadium. In recognition of this partnership, three letters appeared on the famous court cover: BNP became the official sponsor of the Roland Garros French Open, now one of the world’s foremost sporting events.
40 years later
A passionate commitment
The Davis Cup and Fed Cup by BNP Paribas, the BNP Paribas Masters, the Monte Carlo Rolex Masters, the Internazionali BNL d’Italia, the BNP Paribas Open at Indian Wells, the Grand Prix Hassan II in Casablanca, the TEB BNP Paribas Istanbul Open and Cup and more.
Roland Garros was just the first in a long series of partnerships with tennis tournaments and competitions all around the world.
BNP Paribas: a partner of every kind of tennis
Beyond the highly publicized major tournaments, BNP Paribas has become the leading partner of tennis in all its forms. We support – and sponsor – men’s and women’s tennis, local, family and university events, international tournaments and parasports events.
BNP Paribas is committed to amateur tennis, and has sponsored more than:
A unique platform devoted to tennis
In 2011, BNP Paribas created wearetennis.com and its associated social networks, a platform entirely dedicated to tennis news providing a constant flow of information covering all players, all tournaments, all around the world.
We Are Tennis also showcases all the enthusiasm of a committed sponsor eager to share its passion for tennis and provide fans with the opportunity to enjoy unique experiences.
As title sponsor of the Davis Cup since 2001, the Group left a lasting impression on fans for the France-Switzerland final in Lille, in November 2014, through an unprecedented We Are Tennis package: an exceptional ad campaign, and a grandstand 100% dedicated to We Are Tennis for customers, employees and tennis fans.
Our efforts helped achieve a record attendance for a tennis match with 27,448 spectators!
“We Are Tennis Fan Academy”
Now the leading partner of tennis worldwide, BNP Paribas continues to innovate: in 2015, the Group created the “We Are Tennis Fan Academy”, with international tennis legend John McEnroe as the organization’s Captain and Ambassador. This is the world’s first academy for tennis fans: its aim is to recruit and train “super fans” who adhere to the rules of the game and demonstrate a sense of fair play, who will then go enliven the various tournaments and competitions sponsored by BNP Paribas, all around the world.
The adventure continues in 2016, in order to keep creating unique atmospheres on tennis courts.
The community program
BNP Paribas launched the We Are Tennis community program in France in 2012. It works towards two main goals: financing projects to improve quality of life and welcoming services in pediatric hospitals, as well as ensuring the children’s access to our tournaments so they can spend a fun moment enjoying tennis.
In 2015, We Are Tennis created the “Match du Coeur”
In each tournament sponsored by BNP Paribas, one or several official
matches on the schedule of play are chosen to raise funds for a project
within a hospital. During each “Match du Coeur”, every point scored by
either player raises a funding counter by one tick. As soon as the
fundraising target is reached, the challenge is complete and the
hospital’s project receives funding.
Finance your tennis projects
In partnership with the French Federation of Tennis, BNP Paribas helps you carry out your tennis-related projects through its “Sponsorise Me” crowdfunding platform.
Go behind the scenes
Since 2000, BNP Paribas has also been involved in selecting ball girls and boys at the Roland Garros French Open. In 2015, these young athletes were featured in a documentary, Terre de rêve, which followed the ball kids through every step of the selection process and was broadcast before the start of the competition. The film was a way to honor these quiet participants to each competition.
Over the course of the tournament, ball girls and boys run some 30,000 km across all courts, collecting nearly 300,000 balls and handing out 5,000 towels!