The bank for a changing world

BNP Paribas and tennis: a game of loyalty

For 45 years, BNP Paribas has supported the sport of tennis, sharing its values of fair play, responsiveness and high performance. Now the leading partner of tennis worldwide, the Group sponsors the sport’s biggest events and has created a global community of tennis fans through wearetennis.com, a website entirely dedicated the latest in tennis news.

40 years on the same team 

It all started in 1973, when the French Tennis Federation asked BNP Paribas to finance the construction of the center court box seats at Roland Garros Stadium. In recognition of this partnership, three letters appeared on the famous court cover: BNP became the official sponsor of the Roland Garros French Open, now one of the world’s foremost sporting events. 

BNP and Roland-Garros / BNP Paribas Historical Collections - Agence Bélier

40 years later

BNP Paribas and We Are Tennis: 40 years of partnership with the French Open

“Team BNP Paribas Jeunes Talents”: turning today’s promising youngsters into the champions of tomorrow!

In 2018, in association with the French Tennis Federation (FFT), BNP Paribas is launching a first-of-its-kind programme called “Team BNP Paribas Jeunes Talents” to support talented young tennis players in France and help them progress to fulfil their dreams. Sponsored by Jo-Wilfried Tsonga, the programme is part of the BNP Paribas Group’s commitment policy towards today’s youth. Its aim is to allow many young players to show and fulfil their potential without being limited by material constraints

In addition to FFT’s support for the best young French players from ages 12 to 18, BNP Paribas has undertaken to back 20 young players in or outside the federation’s system: 10 girls and 10 boys, including 2 wheelchair tennis players. 

The young players in the programme will benefit in two ways:  

  • financial assistance to take part in their sport ;
  • human support to prepare them for the challenges of professional tennis (image management, English lessons, legal advice, planning ahead in case they eventually wish to switch careers, etc.).

Starting from September 2018, 10 players will be hitting the first serve for the first "Team BNP Paribas Jeunes Talents".

A passionate commitment

The Davis Cup and Fed Cup by BNP Paribas, the BNP Paribas Masters, the Monte Carlo Rolex Masters, the Internazionali BNL d’Italia, the BNP Paribas Open at Indian Wells, the TEB BNP Paribas Istanbul Open and Cup and more.

Roland Garros was just the first in a long series of partnerships with tennis tournaments and competitions all around the world.

Our tournament worldwide

BNP Paribas: a partner of every kind of tennis

Beyond the highly publicized major tournaments, BNP Paribas has become the leading partner of tennis in all its forms. We support – and sponsor – men’s and women’s tennis, local, family and university events, international tournaments and parasports events.


BNP Paribas is committed to amateur tennis, and has sponsored more than:

20

international federations

2,000

tennis clubs

550

tournaments both large and small

A unique platform devoted to tennis

In 2011, BNP Paribas created wearetennis.com and its associated social networks, a platform entirely dedicated to tennis news  providing a constant flow of information covering all players, all tournaments, all around the world.

We Are Tennis also showcases all the enthusiasm of a committed sponsor eager to share its passion for tennis and provide fans with the opportunity to enjoy unique experiences.

We Are Tennis Fan Academy Singapour 2015

As title sponsor of the Davis Cup since 2001, the Group left a lasting impression on fans for the France-Switzerland final in Lille, in November 2014, through an unprecedented We Are Tennis package: an exceptional ad campaign, and a grandstand 100% dedicated to We Are Tennis for customers, employees and tennis fans.

Our efforts helped achieve a record attendance for a tennis match with 27,448 spectators!

We Are Tennis

https://wearetennis.bnpparibas

Complete information updated live on our site: scores, rankings, players and tournaments.

More information

“We Are Tennis Fan Academy”

Now the leading partner of tennis worldwide, BNP Paribas continues to innovate: in 2015, the Group created the “We Are Tennis Fan Academy”, with international tennis legend John McEnroe as the organization’s Captain and Ambassador. This is the world’s first academy for tennis fans: its aim is to recruit and train “super fans” who adhere to the rules of the game and demonstrate a sense of fair play, who will then go enliven the various tournaments and competitions sponsored by BNP Paribas, all around the world.


The adventure continues in 2016, in order to keep creating unique atmospheres on tennis courts.

The community program

BNP Paribas launched the We Are Tennis community program in France in 2012. It works towards two main goals: financing projects to improve quality of life and welcoming services in pediatric hospitals, as well as ensuring the children’s access to our tournaments so they can spend a fun moment enjoying tennis.

> Discover the We Are Tennis Solidarity program

In 2015, We Are Tennis created the “Aces du Coeur”

In each tournament sponsored by BNP Paribas, one or several official matches on the schedule of play are chosen to raise funds for a project within a hospital. During each “Aces du Coeur”, every point scored by either player raises a funding counter by one tick. As soon as the fundraising target is reached, the challenge is complete and the hospital’s project receives funding.

Go behind the scenes

Since 2000, BNP Paribas has also been involved in selecting ball girls and boys at the Roland Garros French Open. In 2015, these young athletes were featured in a documentary, Terre de rêve, which followed the ball kids through every step of the selection process and was broadcast before the start of the competition. The film was a way to honor these quiet participants to each competition.

Over the course of the tournament, ball girls and boys run some 30,000 km across all courts, collecting nearly 300,000 balls and handing out 5,000 towels!

Over the course of the tournament, ball girls and boys, it's:

30,000 km

run across all courts

300,000

balls collected

5,000

Towel

Our Tennis news

Give us your feedback Complete our survey