BNP Paribas places contemporary creativity at the heart of its cultural sponsorship. Committed to many artists and the institutions that host and distribute their work, the group offers its support to contemporary dance and jazz music in particular.
Our cultural commitment in figures
Vision: Supporting contemporary creativity
The BNP Paribas Foundation has been supporting creativity in contemporary dance for 37 years and is committed to artists who create and explore new territories. Its support is long-term, facilitating companies’ research time and the completion of companies’ projects. The objective is to facilitate the completion of its partners’ projects, thus contributing to the vitality of artistic and cultural creativity. Convinced of the richness of hybrid forms and interdisciplinary crossovers, it also supports artists from the contemporary circus.
Hofesh Shechter - Grand Finale ©Rahi Rezvani
(LA)HORDE - TO DA BONE - ©Tom de Peyret / Chloé Moglia - Opus - ©Scomorovschi
Developing global sponsorship
The BNP Paribas Foundation is extending its overseas sponsorship by supporting companies and creative projects in Europe, Asia and the United States. It also contributes to artistic cooperation between cultures, notably by supporting international residencies of major dance institutions such as the Fabrique Chaillot, the Montpellier Dance Festival and the Maison de la Danse de Lyon.
Imagining dance in the digital age
The BNP Paribas Foundation is also interested in new links between artistic creativity and technological innovation. How can creativity flourish in the digital era? What are the new possibilities offered by technologies in the choreographic field? The BNP Paribas Foundation supports experiments and the development of innovative proposals for the creation and diffusion of dance. It created the Dansathon and is contributing to the production of the virtual reality film Fugue VR, to the numeridanse.tv platform, and to the Dance Archive Project in Japan.
Dance in society
Finally, the BNP Paribas Foundation is committed to the proliferation of dance in the suburbs, and endeavours to promote the involvement of devotees of this discipline throughout community.
Currently, the BNP Paribas Foundation is supporting 18 companies’ projects and 6 performing arts institutions.
Music: Our commitment to jazz
Accompanying artists on their journey
Since 1995, the BNP Paribas Foundation has been supporting jazz musicians on their journey and helping them to develop their projects via their support of the recording, promotion and broadcasting of their concerts. Beyond this level of support, we turn our attention to growing their audience and ensuring that they become better-known, by promoting exchanges and meetings with the Bank's networks in France and abroad. The Foundation is also associated with large awards ceremonies such as the Tremplin Jeunes Talents du Festival Jazz [Springboard Jazz Festival For Young Talents] in Saint-Germain-des-Prés Paris, which aims to support up-and-coming artists and offer them the opportunity of a great boost to their career and the Prix Django Reinhardt de l’Académie du Jazz [Django Reinhardt Award from the Jazz Academy].
Supporting regional and international festivals
The BNP Paribas Foundation provides support to numerous festivals in France; the Festival Jazz à Saint-Germain-des-Prés Paris, the Lille piano(s) festival, L’Esprit du Piano in Bordeaux, Piano aux Jacobins in Toulouse, and the Jazz sous les Pommiers festival in Coutances. Since 2017, the Foundation has been the founding sponsor of the Festival Variations in Nantes, a hybrid festival dedicated to all forms of keyboard music. Another partnership was established in 2019 with Jazzdor, a festival which takes place in Strasbourg and Berlin, with the aim of showcasing the singularity of creation in jazz and the emergence of musicians.
The BNP Paribas Foundation is also involved in international festivals alongside BNP Paribas subsidiaries, assuming support of the bank’s regional offices’ cultural commitments. This is notably the case with the Saint-Louis Jazz Festival, Jazz in Carthage, Jazz in Conakry, Jazz in Ouaga, le Bahrain Jazz Festival and even the BNP Paribas Rising Star Piano Festival in China, which BNP cofounded.
Finally, BNP Paribas-Banque de Bretagne supports the Jazz à l’Etage Festival, the BICICI (Ivory Coast International Bank of Trade and Industry), a subsidiary of the BNP Paribas Group, is the primary sponsorship of the Abidjan Jazz Festival by BICICI, and the BMCI (Moroccan Trade and Industry Bank), a subsidiary of BNP Paribas in Morocco is a partner of the Jazzablanca festival and of TANJAzz.