At Bank of the West, our people are having a positive impact on the world. We’re investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people’s lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we’re a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.
SENIOR SOCIAL MEDIA
The Senior Social Media Partner is responsible for
assisting with and executing the social media plan and strategy for Bank of the
West, BNP Paribas. Reporting to the Social Media Lead, this role oversees the
design and execution of specific tactics and campaigns that tell our brand
story by maximizing digital engagement and message amplification, while
You’ll be responsible for tracking performance of all
channels and collaborate on strategies to improve engagement and performance.
You will actively engage our social followers and create meaningful connections
through thoughtful community management.
Develops and executes a variety of social media
initiatives, including (but not limited to) social media community management,
employee advocacy, social media contests, video production, sponsorships,
Manages a weekly/monthly social content calendar,
working closely with Content Marketing.
Works collaboratively across the organization to
capture content for social distribution, securing the appropriate approvals
from compliance and legal teams.
Measures effectiveness across a variety of
analytics tools, creating monthly reports, and continually refining/optimizing
content, executions and strategies on a regular basis.
Collaborate and provide guidance on social
customer service/issues management as needed, including crisis management in
collaboration with PR.
Occasionally attends bank-sponsored events to
provide social coverage.
Support social contests, campaigns, activations,
bank sponsorships, and events.
Manages social listening programs and reports on
Develop and manage authentic influencer
communities, both paid and organic.
Analyzes competitor social media efforts, and
stays current with the latest social media trends and tools.
OTHER PREFERRED QUALIFICATIONS:
Five (5) years of social media management
College degree or equivalent relevant experience
Demonstrated knowledge of all social media
platforms and best practices
Strong, and demonstrated, copy-writing skills
Ability to create compelling content
Self-starter with excellent, and proven,
Familiarity with Canva online graphic design
Familiarity with social media management tools
(i.e. Spredfast, Talkwalker, Hootsuite)
Working knowledge of digital marketing
Excellent project management skills
Design skills a plus
Equal Employment Opportunity Policy
Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.
Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.
Primary Location: United States-California-San FranciscoJob Type: Full-timeJob: Communications / Marketing