The bank for a changing world

We are looking for

Sr Marketing Analyst

Apply REF: 047538

At Bank of the West, our people are having a positive impact on the world. We’re investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people’s lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we’re a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.

Job Description Summary

Responsible for planning, developing, and managing Marketing analyses presented to Senior Management and Board level Committees. The Senior Data Analytics Analyst collaborates with management and business partners to develop key measures, apply marketing analytic techniques, and create data visualizations to help deliver insights related to key business objectives. A successful candidate partners with subject matter experts to develop and deliver analyses that enable marketing channel, customer segment, and product managers to continuously improve operational performance and financial results.



Essential Job Functions

Develops data visualizations/reports across multiple initiatives and marketing programs. Manages analytic processes and procedures to ensure all analyses and related documentation are completed accurately and within required timeframes.

  • Manages the schedule, technical, and analytic workflows for multiple projects in coordination with subject matter experts across Marketing.
  • Works collaboratively with subject matter experts to scope, develop, contribute, review, and approve analyses and related business insights.
  • Extracts, filters, and aggregates data from complex relational and transactional databases via SQL queries, and presents compelling analytics and insights via Tableau data visualizations.
  • Ensures measures, analytic techniques, and presentation materials are generated using established data definitions, reporting templates, and statistical techniques.
  • Ensures databases and reports are maintained accurately from source to extract, and proper verifications are conducted for completeness and accuracy in end-deliverables.
  • Manages projects and/or small teams to support new Marketing analytic initiatives or related automation efforts.
  • Other Job Duties
    • Performs other duties as assigned.

    Required Experience

     

    • Requires deep technical knowledge of relational and transactional database environments, and related data visualization software (i.e., Tableau or Qlik).
    • Demonstrated experience and expertise working with consumer direct marketing and marketing channel managers to develop campaign measurement plans, data extracts, reporting dashboards, and deriving insights using the appropriate statistical methods given the business objectives and data available. Experience with digital marketing data and analyses is essential.
    • Knowledge of and related experience with Agile development methodologies.
    • Requires 7 years minimum prior relevant experience.


    Education

    • Bachelor Degree in Computer Science, Statistics, Mathematics, Economics, or other quantitative field

    • Master Degree in quantitative field preferred

     
    Work Experience

    • Requires deep knowledge of job area typically obtained through advanced education combined with experience.
    • Typically viewed as a specialist within discipline.
    •  May have broad knowledge of project management.
    • Requires 7 years minimum prior relevant experience.


    Skills


    • Proficient using Tableau and/or Qlik to develop and deliver executive-level   dashboards.
    • Proficient using SQL and Microsoft Office tools.
    • Excellent management and control of analytic work flows to produce deliverables within required timeframes and quality standards.
    • Strong verbal and written communication skills.
    • Ability to condense information and transform technical data into easily understandable concepts.
    • Good interpersonal and partnering skills to facilitate effective working relationships.
    • Keen eye for design and understanding of data visualization best practices.
    • Ability to adjust to rapidly changing Marketing environment and business needs, and ability to prioritize deliverables accordingly.
    • Basic understanding of financial industry and corporate data security.
    • Strong leadership skills.

    ****This is NOT a remote position & NO Sponsorship is being offered****

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    Equal Employment Opportunity Policy

    Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.

    Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.

    Primary Location: United States-California-San FranciscoJob Type: Full-timeJob: Communications / Marketing