BNP Paribas Asset Management is the asset management arm of BNP Paribas, one of the world’s foremost financial institutions, and offers high value-added solutions to individual savers, companies, and institutional investors. It has a broad range of skills in four investment divisions: Equities, Fixed Income, Private Debt & Real Assets, and Multi-Asset, Quantitative and Solutions (MAQS). Sustainability is at the heart of BNP Paribas Asset Management’s strategy and investment decision-making process, making an active contribution to energy transition, environmental protection and the promotion of equal opportunity and inclusive growth. Its aim is to achieve long-term sustainable investment returns for its clients. BNP Paribas Asset Management has assets under management of $612 billion (as of December 31, 2021), with more than 500 investment professionals and almost 500 client servicing specialists, serving individual, corporate and institutional clients in 71 countries.

Role Description and Purpose:

We have an excellent opportunity for a Marketing Manager to join the Americas Marketing team in either Boston or New York. The ideal candidate is someone with a passion for Marketing and Investments, who is looking to grow within a global organization. The Regional Marketing Manager is part of BNP Paribas Asset Management’s Americas Marketing team. This team handles above-the-line and below-the-line marketing across all channels and is responsible for content creation, campaigns, digital marketing initiatives, events, sponsorships and roadshows. As part of the Americas Marketing team, this role is expected to execute high impact regional marketing projects to reinforce BNPP AM as a leading sustainable asset manager and drive business growth. The individual will develop and implement integrated marketing programs for the Wholesale and Institutional in North America and the Official Institutions channel globally. This role requires a candidate who has the ability to partner with the Sales teams to spur commercial flows and demand for our firm’s investment offerings. This includes collaborating with various functions globally to amplify our marketing impact by educating and engaging prospects and clients.

Key Responsibilities

  • Execute high impact regional marketing campaigns to reinforce BNPP AM as the leading sustainable asset manager
  • Craft story angles and produce content in innovative formats to our target audiences
  • Responsible for content creation, including fact sheets and strategy overviews
  • Organize events and webcasts – liaise with speakers to deliver content for sponsorship activities
  • Monitor and evaluate marketing activities and deploy solutions to enhance their effectiveness in meeting key performance indicators (KPIs)
  • Provide support on social media efforts including LinkedIn and Search engine marketing
  • Distribute mailings in email marketing campaign system
  • Partner with the digital marketing team to manage websites
  • Format presentations and commentaries when needed
  • Utilize virtual event tools – such as BrightTalk, Stoneshot, Spotme, Welcome, etc.
  • Work closely with US and global compliance teams
  • Assist with market research
  • Work on special marketing related projects as required

Role Requirements: Qualifications and Experience

  • 3 - 5 years working in marketing roles in financial services
  • Knowledge of financial concepts and investment products
  • Considerable understanding of social media
  • Strong computer skills, with advanced skills in Excel and PowerPoint
  • A Bachelor’s Degree in Business, Marketing or a related discipline coupled with excellent academic credentials  

Essential Skills/Competencies (technical/behavioral/leadership)

  • Analytical skills: identifies all aspects of a subject and examines them in a critical way to construct a broad point of view.
  • Accuracy: constantly attentive to the precision and thoroughness of the information sent and to the quality of the work; ensures that errors are minimized.
  • Results-Driven: seeks to achieve the objectives set within the defined timeframe, by acting with tenacity, and by balancing costs and benefits.
  • Taking Initiative: works proactively and independently, implementing work processes, ideas and solutions.
  • Communication skills: expresses messages, both verbally and written, in an effective, organized way, which is appropriate to the audience being addressed.
  • Teamwork: knows how to work in a team and/or across teams.

Physical presence in BNPP AM’s office(s) is an essential function of this position. BNPP AM requires all of our employees to be vaccinated in order to access its offices, subject to reasonable accommodations for reasons related to disability or religion.

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

Primary Location
Job Type
Standard / Permanent
Education Level
Bachelor Degree or equivalent (>= 3 years)
Experience Level
At least 3 years

Discover the different professions within BNP Paribas: Support Functions

As a member of our Procurement, Marketing or Human Resources teams, you will be making your own contribution to the smooth-running of the Group, its influence and brand. Our Support Functions cover a very broad range of specialist skills that provide an equally impressive range of opportunities!

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Why should I apply?

Basically, why would you want to join BNP Paribas over any other company?


  • What if we told you that working in our Group may not be quite what you think? BNP Paribas business lines and careers are constantly evolving to meet the expectations of our clients and society as a whole.

  • Feeling good about your job means bringing your whole self to work and being who you are. It’s also about having the resources you need to achieve a healthy work-life balance. Both of these are major commitments at BNP Paribas.

  • At BNP Paribas, developing your skills is as important to us as it is to you. And the skills you learn with us will help you through the rest of your working life.

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