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Head of Marketing

Apply REF: LON1310

Head of Marketing

An exciting role has opened up for a senior strategic marketer to develop and deliver Marketing strategies for both our business to business and business to consumer facing real estate brands, BNP Paribas Real Estate and Strutt & Parker.  Working as part of the UK Marketing Senior Leadership Team the successful candidate will lead a team of operational business line marketing business partners and digital marketing specialists. 


Work as part of the Marketing & Communications team to develop and implement a differentiated customer journey, vision and brand experience:


  • Development of marketing and digital strategies including: customer insights, journey and development of  new services
  • Position BNP Paribas Real Estate as a key player in the UK on the web and all marketing levers and tools on the customer journey (including Database, CRM, lead generation, in bound marketing, social selling) to contribute to support and assist business lines in their sales performance.
  • Work with Business Line leaders to develop lead generation campaigns and programmes plans to accelerate business and market share growth (digital journey, lead generation, database and CRM)
  • Develop a digital business mindset and customer oriented culture within the including the delivery of staff conferences and quarterly updates on digital and marketing initiatives & benchmark within and outside the company
  • Develop and deliver Competitor Analysis and Market Analysis programmes and support the business lines in development of new services and business strategy
  • Manage the development and maintenance of a client relationship management programme including data platform and a customer satisfaction and feedback programme
  • Take an active lead in any crisis situations dealing with customer claims, reputation issues and web monitoring & influences
  • Be accountable for the execution and measurement of marketing campaigns and their impact on business success
  • Management of external agencies for digital, marketing and customer survey and studies and other marketing activity
  • Monitor budgets and return on investment on all marketing activity based on regular reporting with each head of business lines
  • Build strong and positive working relationships with stakeholders across the UK Real Estate businesses, HQ and wider BNP Paribas Group. 


  • Line management of sub-teams within an integrated Marketing & Communications function : Digital (Acquisition, SEO, automation and digital projects and partnerships), Business Line / Brand Marketing (operational marketing managers dedicated to each business line)
  • Be a part of the UK Marketing SLT overseeing a team of c30 marketing and communications professionals.
  • Regularly review processes in order to improve quality and profitability.  Be innovative and creative with developing systems and processes and encourage this in others


Educated to degree level or equivalent professional experience.  Postgraduate marketing/communications degree and/or CIM qualification desirable


Demonstrable record of delivery in business with a strong strategic marketing, CRM and digital background.  Experience working in a complex matrix organisation with Services Marketing experience would be an advantage. 

BNP Paribas Real Estate is proud to be an inclusive employer, as recognised by our RICS Inclusive Employer status and the Stonewall Equality Index.

Primary Location: GB-ENG-LondonJob Type: Standard / PermanentJob: FINANCIAL AND TECHNICAL EXPERTISEEducation Level: Other Degrees / Certifications / Vocational, Technical or Professional QualificationsSchedule: Full-time Behavioural competency: Attention to detail / rigorTransversal competency: Ability to inspire others & generate people's commitment