The bank for a changing world

We are looking for

Digital Marketing Manager

Job type Permanent
Schedule Full time
Brand Arval
Level of experience 3 to 5 years
Apply REF: BNP018435

Founded in 1989 and fully owned by BNP Paribas, Arval specializes in full service vehicle leasing. Arval offers its customers – large international corporates, SMEs and professionals – tailored solutions that optimize their employees’ mobility and outsource the risks associated with fleet management. Expert advice and service quality, which are the foundations of Arval’s customer promise, are delivered in 29 countries by over 6.500 employees. Arval’s total leased fleet adds up to 1.000.000 vehicles throughout the world, of which more than 70.000 in Belgium

 
Role purpose

Develop the digital strategy and manage the development of the digital platforms, as well as performance marketing and content management for our SME department.



Main responsibilities 
  • Execution of SEO, SEM, Social Media, as well as the content management

  • Create marketing campaigns for lead acquisition
  • Responsible for further developing of the brand new SME website and the private lease webshop

  • Build an optimal user experience for the websites and other digital properties

  • Monitor and report on all online statistics, share these statistics through monthly dashboards.

  • Produce compelling content in three languages
  • Deliver full transparency of web metrics and ROI through reports to communicate target goals and current results to the team

  • Create, own and drive the SEO strategy & roadmap: define short-term and long-term SEO opportunities. Strategic SEO requirements include elements such as: market/industry research, benchmarking, keyword/content strategy, etc.

  • Monitor and measure sales funnel activities
  • Set up testing plans (e.g. A/B tests) continuously improving the online platforms.

  • Strategic management of marketing budgets
  • Create a strategic roadmap to drive online traffic

        Manage and partner with internal teams and 3rd parties (agencies)

  • Be loved by the sales team and valued as a top lead generator by the the SME solutions general manager

  • Make your way as a team player to work and dynamize the sales team to assist with company goals

  • Be part of the international digital community by actively sharing best practices and work together on the development and roll-out of digital tools

  • Work cross-functionally with internal teams and external agencies to manage end to end campaign execution, ensuring strategies are aligned, assets are created, and deadlines are met

  • Manage SEO, SEA and online marketing campaigns with external partners/agencies and internal teams to provide on-page optimizations

  • Be a partner with IT teams on digital developments that require back-end development work


    Communicate effectively throughout the company

  • Be able to share its knowledge

  • Synthesize information to clearly communicate key learnings, actionable strategy, take initiative and recommend new opportunities and activities to management

  • Be able to clarify and prioritize



General requirements
  • Ambition!
  • Think business first. Proven experience under sales pressure is preferred.

  • Required experience : + 5 years of experience managing digital marketing campaigns

  • Master or Bachelor degree
  • Proven experience utilizing lead management and marketing automation, along with analytics tools such as Google Analytics (Experience with Google Analytics is a must)

  • Passion for marketing and digital in general


    Skills

  • Strong written and oral communication skills. Flawless orthography in Dutch, French and English. Good copy and visual storytelling abilities. Proof of written content/websites/blogs/articles is required

  • Fluent in Dutch, French and English
  • Sales skills
  • Strong organizational skills
  • Capable of and excited about creative thinking and analytical thinking

  • Curious and agile mindset
  • Team player
  • Eye for detail
  • Retail experience would be a plus

Primary Location: BelgiëJob Type: Vaste aanstellingJob: BRAND AND COMMUNICATIONEducation Level: Master of equivalent (> 4 jaar)Experience Level: Minstens 5 jaarSchedule: Fulltime Competency profile: Digital People Manager