looking for a Digital Data Analyst & CRO profile that will help us in our
tactics of understanding our digital process and optimizing their conversion
rates through the implementation of Web Tagging and different A / B tests.
functions he/she will perform:
Convert business objectives into
metrics and KPIs.
Implementation of measurements
through Tag Managers.
Configuration and use of digital
analytics tools and data visualization through Dashboards.
Analysis of the data captured in the
digital channels, with the aim of making recommendations and hypothesis for
improvement and optimization.
Proposal for the UX design and
implementation of the test A/B
Based on the proposed improvements,
implement the A/B test using test tools.
Analysis of the results and if the
solutions converts better than the original
So we think
he/she should meet the following requirements:
Expert in the use of Adobe Analytics.
Experience making implementations in
Dynamic Tag Manager
Practical experience in the testing
tool Adobe Target
Experience with marketing automation
across the funnel. You know the difference between a CDP vs DMP and have
previous experience in managing such tools
It will be positively valued to know
other CRO tools (ideally Hotjar, Optimizely or similar)
Advanced knowledge and practical
experience in JavaScrip, HTML and CSS for the implementation of both digital
analytics and A / B tests
Knowledge of UX / UI design tools is
Knowledge of data visualization tools
(Tableau, Qlik View, Power BI, etc.) is a plus
Fluent in English (mandatory)
Primary Location: ES-Community of MadridJob Type: Standard / PermanentJob: DATAEducation Level: Bachelor Degree or equivalent (>= 3 years)Experience Level: At least 2 yearsSchedule: Full-time
Behavioural competency: Ability to collaborate / Teamwork, Organizational skills, Proactivity, Critical thinking, AdaptabilityTransversal competency: Analytical Ability