The bank for a changing world

We are looking for

Data Analysts & CRO

Apply REF: CET19041

We are looking for a Digital Data Analyst & CRO profile that will help us in our tactics of understanding our digital process and optimizing their conversion rates through the implementation of Web Tagging and different A / B tests.

 Among the functions he/she will perform:

·         Convert business objectives into metrics and KPIs.

·         Implementation of measurements through Tag Managers.

·         Configuration and use of digital analytics tools and data visualization through Dashboards.

·         Analysis of the data captured in the digital channels, with the aim of making recommendations and hypothesis for improvement and optimization.

·         Proposal for the UX design and implementation of the test A/B

·         Based on the proposed improvements, implement the A/B test using test tools.

·         Analysis of the results and if the solutions converts better than the original

 So we think he/she should meet the following requirements:

·         Expert in the use of Adobe Analytics.

·         Experience making implementations in Dynamic Tag Manager

·         Practical experience in the testing tool Adobe Target

·         Experience with marketing automation across the funnel. You know the difference between a CDP vs DMP and have previous experience in managing such tools

·         It will be positively valued to know other CRO tools (ideally Hotjar, Optimizely or similar)

·         Advanced knowledge and practical experience in JavaScrip, HTML and CSS for the implementation of both digital analytics and A / B tests

·         Knowledge of UX / UI design tools is a plus

·         Knowledge of data visualization tools (Tableau, Qlik View, Power BI, etc.) is a plus

·         Fluent in English (mandatory)

 


Primary Location: ES-Community of MadridJob Type: Standard / PermanentJob: DATAEducation Level: Bachelor Degree or equivalent (>= 3 years)Experience Level: At least 2 yearsSchedule: Full-time Behavioural competency: Ability to collaborate / Teamwork, Organizational skills, Proactivity, Critical thinking, AdaptabilityTransversal competency: Analytical Ability