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BNP Paribas Corporate & Institutional Banking - Strategic Marketing Officer

Last update 18.04.2024

Who we are

BNP Paribas Corporate & Institutional Banking (CIB) is a global provider of financial solutions to corporate and institutional clients. With more than 20,000 people in 57 countries across EMEA (Europe, Middle East and Africa), Asia-Pacific and the Americas, we offer solutions tailored to all our clients across capital markets, financing, treasury and financial advisory.

Business Overview of BNP Paribas Corporate & Institutional Banking - Marketing Officer, Distribution Business Italy

The Strategic Marketing team works side-by-side with the Sales team in order to promote investment solutions (such as derivatives and structured products, bonds, quantitative funds) within the Italian market. The team is in charge of structuring and optimizing the right strategies - both on product and communication marketing – to communicate and sell the products to a wide range of client segments (financial advisors, distribution networks, private banks…).

Working together with trading, structuring and sales, the full comprehension of the products and the innovative approach to the market are essential features to the success of the team.

Based in the Sales and Structuring room in Milan, the main mission will include:

  • Market watch: competition and market trends analysis
  • Development and innovation of marketing strategies (payoff explanations, product pitches, brochures, follow-up and development of internet websites and digital tools) 
  • Creation of marketing campaigns for important Italian distributors on a wide range of products
  • Client facing missions
  • Participation to the development of advertising campaigns for the Italian market
  • Coordination of marketing operations (briefs of design agencies, events, web team, etc…) 

Primary Responsibilities

The Italian Distribution team is in charge of the distribution of cross-asset structured products in the Italian market. It encompasses a wide range of products, activities and distribution channels. The products range goes from Investment and Leverage Certificates to funds and insurance solutions while the distribution channels include BNL, Retail & Private banks, financial networks and the so-called direct listing for self-directed clients. The Marketing & Communication team support transversally all the activities of the Distribution team, for what marketing, communication and events are concerned.

Given the above, the role implies the following responsibilities:

  • Provide an outstanding support to the sales activities, including pre- and post- services, educational and clear communication to investors and counterparties;
  • Build up a marketing and communication strategic plan, ensuring the leadership of BNPP in the industry;
  • Manage priorities and projects development making sure marketing resources are well spread among different product types and distribution channels, also considering the potential P&L;
  •  Ensure the respect of applicable regulation and Compliance, Legal and Corp Comm guidelines;
  • Wide management of the marketing budget to optimise and track the returns;
  • Establish and evolve a network with major stakeholders, including Group & CIB comm, legal, IT, compliance and other teams within the organisation;
  •  Coordination with the Lisbon Nearshoring teams: including the Italian MCE team based in Lisbon, Digital and Web teams;
  •  Connect with MCE globally to share local expertise as well as leverage projects and knowledge of the team members in other countries.

What we expect from you

  • Education: Master Degree in Management or Marketing and Communication;
  • Behavioral skills: Ethical standards, teamwork and analytical approach; proactivity and problem solving attitude; excellent written and verbal communication skills; attention to details; creativity.
  • Technical skills: Fluent English (written and spoken); proficiency with MS Office; good knowledge of marketing technique, at least 1 year of experience in a similar role.

Contract type and Remuneration

According to experience.

We kindly ask the candidates to register their profile and submit their resume through the BNP Paribas site at the following address: BNP Paribas in Italia - Offerte di Lavoro

In order to better enhance the CV inserted, the application submitted for this announcement could be taken into consideration also for other vacancies, in line with the academic background and professional path achieved so far.

This announcement is addressed to any gender (L. 903/77; Codice Pari Opportunità).

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Why should I apply?

Basically, why would you want to join BNP Paribas over any other company?


  • What if we told you that working in our Group isn’t quite what you might think? At BNP Paribas, we do a multitude of different jobs that are constantly evolving to meet the expectations of our clients and society as a whole. Whether through everyday tasks or major projects, doing one of our jobs means making a personal commitment to taking sustainable action.

  • Feeling good about your job means bringing your whole self to work and being who you are. It’s also about having the resources you need to achieve a healthy work-life balance. Both of these are major commitments at BNP Paribas.

  • At BNP Paribas, developing your skills is as important to us as it is to you. And the skills you learn with us will help you through the rest of your working life.

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