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Asset Management - Marketing - Marketing Communication, Indonesia

Last update 21.02.2024


Role Description and Purpose   

  • The Marketing Manager is part of BNP Paribas Asset Management’s Indonesia Marketing team, with close coordination with the Marketing team. This team handles above-the-line and below-the-line marketing across all channels and is responsible for content creation, campaigns, digital marketing initiatives, events, sponsorships, and roadshows;
  • As part of the Marketing team, this role is expected to execute high impact marketing projects to reinforce BNPP AM as a leading sustainable asset manager and drive business growth. Developing and implementing integrated B2B2C marketing programs for the Retail Marketing segment in Indonesia would be the focus;
  • This role requires a candidate who has the ability to partner with the Sales and Product teams to spur commercial flows and demand for our firm’s investment offerings. This includes collaborating with various functions globally to amplify our marketing impact by educating and engaging prospects and clients.

Key Responsibilities

  • Develop and localize quality marketing assets (including presentations, brochures, flyers, videos, webpages, and electronic direct mailers) across offline and digital channels to promote our investment capabilities, focused funds and thought leadership. Craft story angles and produce content in innovative formats to engage our target audiences. Facilitate the review of marketing material to ensure compliance with local regulations;
  • Organize events/ webinars and liaise with speakers to deliver content for sponsorship activities, to promote BNPP AM’s value proposition, brand, and investment offerings, while reinforcing the firm’s market presence;
  • Partner with the digital marketing team to launch global digital projects locally, and to improve client engagement, experience, and outreach via online channels. Manage the Indonesia website, optimize marketing automation and boost lead nurturing;
  • Monitor and evaluate marketing activities and deploy solutions to enhance their effectiveness in meeting key performance indicators (KPIs);
  • Be the marketing lead for Indonesia (Retail segment).

Essential Qualifications & Experience

  • Degree in Communications, Marketing or Business;
  • Five years+ of experience in product marketing and communications, with proficiency in digital marketing;
  • Comprehensive knowledge on financial concepts and investment products, preferably with an asset management background;
  • A creative individual with a track-record in delivering successful marketing campaigns;
  • Possess a flair for powerful story-telling and synthesizing complex ideas into clear, simple messages;
  • Excellent project and time management skills, with the ability to work autonomously and meet demanding deadlines;
  • Proficient in English, an excellent communicator (both written and verbal).

Essential Skills/Competencies

  • Ability to deliver/result driven;
  • Communications skills - oral & written;
  • Ability to manage a project;
  • Marketing knowledge;
  • Digital Marketing;
  • Content Management.
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  • What if we told you that working in our Group isn’t quite what you might think? At BNP Paribas, we do a multitude of different jobs that are constantly evolving to meet the expectations of our clients and society as a whole. Whether through everyday tasks or major projects, doing one of our jobs means making a personal commitment to taking sustainable action.

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  • At BNP Paribas, developing your skills is as important to us as it is to you. And the skills you learn with us will help you through the rest of your working life.

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