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PR Officer

Postuler REF: LON1251

The role

• PR Manager Strutt & Parker Brand

• Work in busy Comms team reporting to Head of PR to raise the profile of Strutt & Parker engaging with journalists and reacting to daily media enquiries

• Manage relationships with key stakeholders and spokespeople throughout the business to raise their profiles by generating ideas for press stories, giving commentary and stats for inclusion in targeted media.

• Work collaboratively with Marketing team to ensure quality control on brand messaging refining PR commentary and tailoring advertorial message to ensure brand values are upheld.


Key deliverables

• Support the Head of PR on delivering key brand awareness messaging

• Day-to-day responsibility for proactive and reactive PR for Strutt and Parker brand

•  Writing press releases on a number of topics eg: research, new starters and homes for sale or let.  Also creating monthly syndicated press releases to support the regional press. 

• Oversee and curate content to support owned and earned and paid media channels .

• Collaboration with Marketing team on social media and ensure delivery of all content plans

• Ensure reporting, media monitoring and social media management systems are managed effectively (including Sprinklr)

• Delivery of thought leadership campaigns in terms of content and project management working closely with Marketing, Research and external providers as necessary


Responsibilities

Financial

• Shared responsibility for press cuttings agency, database and journalist entertainment

Clients and Business Development

• Contribute to the growth of the business by raising profile of senior experts in the business and positioning them as experts in their market through press, events and speaking opportunities

• Contribute to the growth of the business by supporting and running campaigns on specific topics, to support Marketing team in their client and target client segmentation

People

• Develop excellent relationships with senior fee earners and the business line heads

• Actively communicate and support the vision of the Company internally

• be an ambassador of the firm’s values across the business, demonstrating the added value of comms, communicating successes and gathering feedback and content

• Present dashboard of success monthly for inclusion into board packs

• Delegate and empower others effectively to provide challenge and learning

• Regularly review own objectives and update them accordingly

Systems and Process

• Suggest ways to improve processes in order to improve quality and profitability

• Be innovative and creative with developing new systems and processes in line with marketing tools


Person specification

Essential qualifications

• CIPR/degree/experience preferred

Essential experience

• Demonstrable record of delivery of Comms (ideally residential real estate) with a strong PR and campaign background

• Previous experience and a strong understanding of industry events, press and sponsorships

• Experience of managing projects and having a commercial mind-set essential

• Strong understanding of the real estate market and sectors within or ability to learn extremely quickly is essential

Primary Location: GB-ENG-LondonJob Type: Standard / PermanentJob: FINANCIAL AND TECHNICAL EXPERTISEEducation Level: Bachelor Degree or equivalent (>= 3 years)Schedule: Full-time Behavioural competency: Creativity & Innovation / Problem solving, Decision MakingTransversal competency: Analytical Ability