BNP Paribas Personal
Finance belongs to BNP Paribas Group, N°1 in the financing to private customers
in France and in Europe, counting on about 28.000 collaborators in 30 countries
and 4 continents. Specialized on the consumer finance, operates with the
Cetelem brand and the claim of responsible credit, the bank provides a complete
range of credit by points of sale and by direct points.
RELATIONAL MARKETING ANALYST (M/F) – Lisboa
Relational Marketing is about choosing the best way to connect with customers and promoting
the appropriate offers to them. It’s about to decide on what really matters to
customers and find the best way to answer to customers’ expectations in order
to develop long term relationship.
What is your mission?
Integrated in the Relational Marketing & Performance team,
under the CRM & Marketing Analytics department, you will have the
opportunity to create new ways of developing customers’ value, through
multichannel communication plan management, leveraging on Data & Analytics.
You will work in
collaboration with Marketeers, Communication specialists and Business analysts
in order to put in place outbound and inbound interactions with our customers
and to drive insights to improve the customer relationship.
You will have a dual
side mission between operational and analytical, so it’s expected you are
analytics oriented and able to produce and to follow KPI’s to better monitor
customers’ behavior, supported by statistical and predictive models or by ad-hoc
studies about customers’ portfolio.
What are we expecting?
A self-motivated person, curious and dynamic;
Critical mindset, ready to make the difference in a diverse
and dynamic environment;
A solid background in Management, Marketing,
Information Management, Maths or Statistics, with a minimum of 2 years of
Knowledge of Campaigns Management’ software, Business
Intelligence and Analytical CRM.
Passionate about Marketing and CRM;
Excellent team player, autonomous and able to learn
What we have to offer?
An international dynamic environment, with new
projects and tools, training and expertise on CRM, Relational Marketing and
Career plan and development.
Primary Location: PT-11-LisbonJob Type: Standard / PermanentJob: MARKETINGEducation Level: Bachelor Degree or equivalent (>= 3 years)Experience Level: At least 2 yearsSchedule: Full-time
Behavioural competency: Ability to collaborate / Teamwork, Adaptability, Resilience, Communication skills - oral & written, Ability to deliver / Results drivenTransversal competency: Analytical Ability