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Director – Head of Content Americas

Type de contrat

Standard / Permanent


US-NY-New York



Métier / fonction


Postuler REF: COM001357
Business Overview:
The Brand & Communications team oversees the communication strategy of BNP Paribas in the Americas including that of Corporate & Institutional Banking, in collaboration with the Bank of the West, and the Group communications teams. The functions of this group today include Events & Sponsorship, Media Relations and Social Media, Philanthropic Initiatives, Advertising Client Creative Services, Internal Communications and Video Services.
Position Overview:
The Head of Content is a new role created to oversee Internal and Executive Communication, Social Media Client Creative Services (Graphics and Production), Advertising and our newly started Video Production and Editing activities. The objective of the role is to develop and leverage the brand and content (including advertising, thought leadership, presentations, videos and internal communications) across various channels, both internal and external. The successful candidate will work closely with the Head of Media Relations in relation to Social Media activities and the Head of Events and Partnerships to maximize the impact of Philanthropic Initiatives. The job requires tight management skills, creativity and dedication.
Other facets of the job include working with senior management including the Head of Region on internal communications, crisis management, and, finally, oversight and coordination of Canadian and Latam teams and close collaboration with sister-organization Bank of the West.
  • Devise a content strategy for the region and its underlying businesses and initiatives.
  • Direct management of Internal Communication (including Executive Communications), Social Media Client Creative Services, Advertising and Video Editing and Production activities
  • Optimize / Improve current ways of working / team structure  to create a  ‘Digital Content Factory’
  • Promote and Protect the BNP Paribas brand.
  • Direct Responsibility for the management of B2B advertising campaign and other advertising related matters – including creative development process and buying.
  • Direct Responsibility for content / thought leadership creation for the BNP Paribas Content Hub.
  • Establish set of key KPIs to track efficacy of initiatives managed both internally and externally
  • Working with Head of Media Relations to develop messages for the platform and more also on Social Media initiatives
  • Working with Head of Events and Partnerships to leverage brand and content at BNP Paribas’ owned and sponsored events.
  • Working with Head of Events and Partnerships and our Philanthropic Initiatives Manager to leverage, develop and evolve our  current Philanthropic initiates offering
  • Liaise with counterparties Canada, Latam, Paris and at BoW to ensure development of synergies across domains of activity and compliance with global initiatives.
  • Leverage digital channels and technology
  • Development and implementation of appropriate policies and procedures.
  • Work on ad hoc projects as needed

Required Experience:
  • 10+ years of Experience in two or more of the following fields: Internal Communication, Social Media,  Client Creative Services/ Graphics or Advertising.
  • A Bachelor's degree in a related field.
  • Knowledge of the banking industry and global financial markets
Preferred Experience:
  • Good Management Skills with the ability to inspire and encourage
  • Strong interpersonal skills including ability to negotiate and influence others both internally and externally
  • Innovative and creative thinker
  • Able to handle multiple projects simultaneously in a challenging environment. Able to anticipate the impact of various situations and transactions and proactively handle
  • Strong ethics and integrity
  • Proven experience of change management
  • Excellent written and verbal communication skills 
  • Effective teamwork and collaborative skills
  • Knowledge of the group's goals and strategy within the Americas
  • Excellent understanding of Thought Leadership / Content Production, Advertising and Digital Marketing Trends and possibly Video Production.
  • Technical: Microsoft Word, Outlook, PowerPoint. Experience of Social Media Monitoring, Content Management and Advertising Tools
  • Direct contribution to BNPP operational permanent control framework
  • Language proficiency (particularly French, Spanish or Portuguese) is a plus but not required
FINRA Registration:  Not Applicable
BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.


Primary Location: US-NY-New York Job Type: Standard / Permanent Job: MISCELLANEOUS Education Level: Bachelor Degree or equivalent (3 years) Experience Level: At least 10 years Schedule: Full-time
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