La banque d'un monde qui change

Head of Brand, Advertising & Marketing Communications

Type de contrat



United States-California-San Francisco

Métier / fonction

Communications / Marketing



Our Brand
What sets Bank of the West apart from other banks is our team members–they embody the optimistic spirit of the West. There is a spirit here that drives us to do more. Our team of more than 10,000 employees is vital to the success of our Bank. They reflect our modern western values—straightforward, entrepreneurial and optimistic. We seek to create a corporate culture that fosters and rewards excellence, encourages creative thinking and respects diversity – an environment where team members are engaged, supportive of one another and enthusiastic about serving our customers. Bank of the West offers the stability of a company that has a 135 year history and is part of BNP Paribas, a European leader in global banking and financial services and one of the 6 strongest banks in the world. We offer opportunities across our diverse business lines – Retail Banking, Commercial Banking, National Finance, and Wealth Management.
Position Summary
Responsible for leadership and serving as an expert in delivering marketing initiatives across a variety of business lines and market segments.  Oversees bankwide advertising and creative services.  
Key Responsibilities
  • Participates in the development and implementation of the bank’s strategic and tactical marketing plans.
  • Develops, for presentation to management, the bank’s advertising plan including media and creative, in support of the overall marketing plan.
  • Develops, for presentation to management, the bank’s advertising budget.  Monitors the budget on an ongoing basis and prepares reports on variances and forecasts.
  • Develops, directs, plans and evaluates all advertising activities to support the bank’s marketing and advertising strategies.
  • Coordinates and works with management from various business lines to increase the profitability of products and services through the utilization of various advertising media.
  • Interfaces with management and advertising and other agencies/vendors to develop and implement advertising and other marketing programs.
  • Works with other marketing staff to develop research to monitor the effectiveness of advertising bankwide.  Presents results to management along with recommendations for improvement as needed.
  • May oversee the copy writing and layout of advertisements.
  • Manages a team of creative services and marketing project officers including selection, establishing performance goals, performance management, and coaching and development.
  • Oversees creative service activities including merchandising and promotional material.
  • Oversees segment marketing with a focused marketing strategy and program for the Hispanic, Asian and other identified market segments.
  • Performs other duties as assigned

Job Specifications
Required Education or Equivalent Experience
  • Bachelor’s Degree in Marketing or related field
  • Master’s/Advanced Degree in Marketing, Business Administration, or related field preferred
Required Experience
  • Requires broad management and leadership knowledge to lead project teams multiple job areas. Typically has mastery level knowledge and skills within a specific technical or professional discipline with broad understanding of other areas within the job function.
  • 10 years or more of marketing experience, including advertising, corporate events, and corporate communications.
  • Proven ad agency and vendor relationship experience.
  • Hands-on experience with financials and budgeting
  • Financial institution experience preferred
Administrative/Technical Skills/ Other Information
  • Thorough understanding of sales organizations and cultures
  • Creative consultative approach in working with lines of business
  • Strong leadership and management skills
  • Outstanding project management, communication and organizational skills
  • Excellent negotiation and presentation skills
Level Supervised
  • Directly manages professional marketing staff
The above statements are intended to describe the general nature and level of work being performed.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law.   Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.  Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.